Automation & AI Agents: news, guides, and insights | SHM Studio

Automated workflows, AI agents, and RAG applied to business processes. How marketing, sales, and operations change, and when it makes sense to adopt them.

OpenAI acquires NextSlide: ChatGPT becomes an AI presentation tool

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ChatGPT AI presentations for marketing automation — NextSlide acquisition analysis by SHM Studio Milan

Rippling AI Spend Console: tracking enterprise AI ROI

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Company AI ROI Dashboard with spending charts by team — SHM Studio analysis for Italian marketing managers

Rippling AI Spend Console: tracking AI ROI per employee

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AI Spend Console Dashboard for tracking the ROI of AI tools in the company — SHM Studio analysis

GPT-5.6 Sol and Luna: what's changing for ChatGPT in 2026

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GPT-5.6 Sol and Luna ChatGPT update August 2026 — SHM Studio analysis for Italian marketing managers

OpenAI acquires NextSlide: what changes for content marketing

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OpenAI acquires NextSlide to integrate AI presentations into ChatGPT: analysis for content marketing — SHM Studio

Rippling AI Spend Console: tracking enterprise AI ROI

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AI Spend Console dashboard to track enterprise artificial intelligence ROI — SHM Studio analysis

AI and product velocity: the Airbnb case and the new search

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Illustration of AI product velocity and Airbnb's new search UX — SHM Studio analysis for Italian marketing managers

ChatGPT in the world: real data on adoption and behaviors

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ChatGPT global adoption data 2026: usage trends and marketing automation for SMBs — SHM Studio analysis

GPT-5.6 Sol Updated: What Changes for Marketing and AI

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GPT-5.6 Sol Update with Reasoning Slider for Marketing Automation — SHM Studio Analysis

ChatGPT in the world: real data on adoption and behaviors

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Chart of global ChatGPT adoption with OpenAI Signals data for marketing strategies — SHM Studio analysis

Klaviyo acquires Elias Torres's agency and bets on AI agents

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Klaviyo acquires Elias Torres agency to develop AI agents in e-commerce marketing automation — SHM Studio analysis

Hark browser use agent: AI automation for getting tasks done

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AI browser use agents for Italian SME marketing automation — SHM Studio analysis on Hark and 2026 browser agents

Circles and OpenAI: +22% ARPU and -9% churn in telco

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AI Personalization in the Telco Sector with OpenAI: Circles Case Study analyzed by SHM Studio Milano

Circles and OpenAI: +22% ARPU and -9% churn in telco

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AI marketing personalization with OpenAI: Circles case study on ARPU and churn — SHM Studio analysis

Alibaba's Qwen 3.8: AI as a time-saver

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Qwen 3.8 Alibaba AI model for marketing — SHM Studio analysis on its positioning as a time saver

OpenAI full-stack strategy: more capable and accessible AI

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OpenAI full-stack AI strategy for Italian companies in 2026 — SHM Studio Milano analysis

OpenAI Presence: enterprise-ready AI agents

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AI agents in corporate production with OpenAI Presence — SHM Studio strategic analysis for Italian SMEs

OpenAI full-stack strategy: more capable and accessible AI

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OpenAI accessible full-stack AI strategy for Italian companies — SHM Studio Milan 2026 analysis

ChatGPT Enterprise in the company: the Univé case

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Workforce transformation with ChatGPT Enterprise in the Univé case — SHM Studio analysis for Italian SMEs

Accessible AI: OpenAI's full-stack strategy

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Accessible AI Strategy OpenAI full-stack 2026: analysis for Italian SMEs — SHM Studio Milan