AI and Process Automation: News and Guides | SHM Studio

Practical AI adoption for business: agents, process automation, tool comparisons, and the privacy and governance rules you need to use them compliantly.

Rippling AI Spend Console: Tracking the ROI of Enterprise AI

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AI Spend Console dashboard for tracking the ROI of enterprise artificial intelligence — analysis by SHM Studio

AI and Product Velocity: The Airbnb Case and the New Search

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Illustration of AI product velocity and Airbnb's new search UX — SHM Studio analysis for Italian marketing managers

OpenAI Hits the Brakes on Astra: Cyber Risks and AI Governance

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AI governance and cybersecurity risks with OpenAI Astra — SHM Studio analysis for Italian marketing managers

GPT-5.6 Sol Updated: What Changes for Marketing and AI

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GPT-5.6 Sol Update with Reasoning Slider for Marketing Automation — SHM Studio Analysis

ChatGPT Around the World: Real Data on Adoption and Behavior

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Chart of global ChatGPT adoption with OpenAI Signals data for marketing strategies — analysis by SHM Studio

Klaviyo acquires Elias Torres's agency and bets on AI agents

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Klaviyo acquires Elias Torres's agency to develop AI agents for e-commerce marketing automation — SHM Studio analysis

Hark browser use agent: AI automation for task completion

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AI browser use agent for marketing automation at Italian SMEs — SHM Studio analysis of Hark and browser agents in 2026

Alibaba's Qwen 3.8: AI as a Time Liberator

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Alibaba's Qwen 3.8 AI model for marketing — SHM Studio analysis of its positioning as a time liberator

Circles and OpenAI: +22% ARPU and -9% churn in telco

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AI marketing personalization with OpenAI: Circles case study on ARPU and churn — SHM Studio analysis

OpenAI Presence: AI agents ready for enterprise production

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AI agents in enterprise production with OpenAI Presence — SHM Studio strategic analysis for Italian SMEs

ChatGPT Enterprise in the Workplace: The Univé Case

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Workforce transformation with ChatGPT Enterprise in the Univé case: SHM Studio analysis for Italian SMEs

Accessible AI: OpenAI's Full-Stack Strategy

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OpenAI's full-stack accessible AI strategy in 2026: analysis for Italian SMEs — SHM Studio Milan

GPT-5.6: Lower Pricing and New Efficiency for AI Workflows

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GPT-5.6 lower pricing and enterprise AI workflows: SHM Studio analysis for Italian companies

24/7 AI Retail Agent: The Yamada Denki Case with GPT-Realtime

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24/7 multilingual in-store AI retail agent with GPT-Realtime — SHM Studio's analysis of the Yamada Denki case

Microsoft Copilot Super App: chat, coding, and agents in one platform

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Microsoft Copilot super app unifies chat, coding, and AI agents — SHM Studio analysis for Italian companies

Encore AI raises $30M for AI agents that learn from calls

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AI agents for sales automation analyze calls and CRM — SHM Studio digital strategy, Milan

Personal AI Agents: How Marketing Will Change in the Next 5 Years

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Personal AI agents and digital marketing for Italian SMEs — SHM Studio strategic analysis 2026

Lilian Weng is back at OpenAI: what it means for AI safety

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Lilian Weng returns to OpenAI: strategic implications for AI safety analyzed by SHM Studio Milan

Google's AI capex hits $205 billion: what it means for the market

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Chart of Google's $205 billion AI capex and its implications for marketing tech — SHM Studio analysis

Claude Mythos and Cryptographic Vulnerabilities: What Changes

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Anthropic's Claude Mythos uncovers post-quantum cryptographic vulnerabilities — analysis by SHM Studio Milan