News

Creativity, precision, and vision.

In this space we share reflections, projects, and inspirations that tell our way of thinking and doing design. From visual identity to artificial intelligence, we explore the intersection of aesthetics, functionality, and innovation. Each article is an invitation to discover how we transform insights into experiences, and how design can generate value, emotion, and connection.

Claude Opus 5 and ARC-AGI-3: what changes for enterprise AI
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Claude Opus 5 dominates the ARC-AGI-3 benchmark: analysis of enterprise AI implications by SHM Studio
Agent swarm AI: economic models for code, frontier for strategy
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AI swarm agent architecture with planner and worker models — SHM Studio analysis for Italian SMEs
Claude Opus 5: top-tier performance at half the price per token
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Claude Opus 5 Anthropic: top-tier AI performance and competitive pricing for marketing — SHM Studio analysis
Cognition acquires Poke: AI agent personality matters
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AI agent personalities as a competitive advantage: analysis of the Cognition-Poke acquisition — SHM Studio
Google Zero: when organic traffic disappears
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Google Zero and the end of organic traffic: SEO strategies 2026 for Italian SMEs — SHM Studio analysis
ChatGPT Voice Mode on desktop: what changes for business workflows
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ChatGPT Voice Mode on desktop for business workflow automation — SHM Studio Milan analysis
Cognition acquires Poke: AI personality becomes a competitive advantage
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AI Personality as a competitive advantage in developer tools — SHM Studio analysis of the Cognition Poke acquisition
Anthropic Opus 5: cheaper and less restrictive
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Anthropic Opus 5 AI model for marketing and digital automation — SHM Studio Milan analysis
Attie AI on Bluesky: Open Social Listening on AT Protocol
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Attie AI Bluesky Social Listening on AT Protocol — Trend Analysis for Marketing Managers, by SHM Studio
Meta and AI Optimism: A Brand Storytelling Lesson
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Meta AI campaign with David Bowie Five Years: brand storytelling and cultural awareness lesson — SHM Studio analysis
ChatGPT Health: what changes for healthcare marketing
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ChatGPT Health and digital healthcare marketing: impact analysis and GDPR compliance — SHM Studio Milano
Claude Voice Mode updated: what changes for marketing
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Claude Voice Mode updated for company marketing automation — SHM Studio analysis for Italian SMEs
Gemini Towards 1 Billion Users: What Changes for AI Marketing
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Google Gemini User Growth Chart Towards One Billion — AI Marketing Analysis SHM Studio Milan
Monday.com cuts 630 jobs and bets everything on the AI Work Platform
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Monday.com AI Work Platform and marketing workflow automation — strategic analysis by SHM Studio for Italian SMEs
Substack AI detection: transparency in newsletter content
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Substack AI detection tool for newsletters: content transparency and content marketing analyzed by SHM Studio
Anthropic at $47B ARR: how it won without relying only on the model
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Anthropic growth chart from $9B to $47B ARR 2026 — AI go-to-market analysis by SHM Studio Milan
OpenAI Presence: AI enterprise agent for customer service
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OpenAI Presence AI enterprise agent for customer service and business workflows — SHM Studio analysis
Anthropic at $47B ARR: how it wins beyond the AI model
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Anthropic growth chart $47B ARR and enterprise AI go-to-market strategy — SHM Studio Milan analysis
Monday.com Cuts 630 Employees and Focuses on AI Work Platform
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Monday.com AI Work Platform and 2026 Layoffs: Martech Analysis for Italian SMEs — SHM Studio
Substack AI transparency: what changes for content marketing
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AI transparency in Substack newsletters: implications for content marketing — SHM Studio analysis