News

Creativity, precision, and vision.

In this space we share reflections, projects, and inspirations that tell our way of thinking and doing design. From visual identity to artificial intelligence, we explore the intersection of aesthetics, functionality, and innovation. Each article is an invitation to discover how we transform insights into experiences, and how design can generate value, emotion, and connection.

OpenAI AI Model Out of Control: What Really Happened
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OpenAI AI security incident: a model out of control and what it means for companies — SHM Studio analysis
Radar: Podcasts Become Searchable by AI Agents
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Radar podcast intelligence platform with AI agents for content marketing — SHM Studio analysis
AI Branding: Why Names Confuse and What's Changing
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AI branding and communicating complex products: a strategic analysis for marketing managers — SHM Studio
Flipboard Acquires Graze: Privacy-First Ad Tech in the Open Social Web
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Flipboard acquires Graze for creator monetization and privacy-first ad tech in the open social web: SHM Studio analysis
Claude shared memory across chat and Cowork: no more repeated briefs
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Claude shared memory across Anthropic's chat and Cowork — SHM Studio analysis for marketing teams
ChatGPT Work Admin Plugin: Enterprise Workspace Management
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ChatGPT Work Admin plugin for enterprise workspace management and team permissions — analysis by SHM Studio Milan
Instagram First Draft: Automatic Reels Editing in 10 Seconds
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Instagram First Draft automatic Reels editing in 10 seconds — SHM Studio strategic analysis for Italian brands
Ox Alpha: the stealth AI model shaking up the market
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Ox Alpha stealth AI model and its implications for digital marketing — analysis by SHM Studio Milan
AI in web content: what the Pew study means for SMEs
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Chart showing the growth of AI content on the web after ChatGPT — SEO and content strategy analysis for Italian SMEs by SHM Studio
Alibaba's Wan3.0: AI video from text and documents
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AI video generation from documents with Alibaba Wan3.0 for SME content marketing — analysis by SHM Studio
OpenAI AI agents for everyone: what changes in marketing
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OpenAI AI agents for Italian SME marketing — SHM Studio strategic analysis, Milan 2026
Inherent's Faraday: the AI agent that replicates scientific research
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Inherent's Faraday AI agent for B2B scientific research — SHM Studio Milan analysis
Inherent's Faraday Outperforms Claude and GPT in Research
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Faraday, Inherent's AI agent, outperforms Claude and GPT in scientific research: SHM Studio analysis for the Italian B2B market
AI and Time-to-Market: The Stampli Case with ChatGPT
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Illustration of AI and time-to-market for a product launch with ChatGPT — case study analysis by SHM Studio Milan
Netflix GenRec: LLMs Replace Traditional Recommendation Logic
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Visualization of the Netflix GenRec LLM recommendation engine — SHM Studio analysis of AI personalization and martech
LinkedIn AI slop button: one million reports and what changes for companies
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LinkedIn AI slop button with over 1 million reports: the impact on content strategies — analysis by SHM Studio
TikTok's $400 Million Settlement Over Children's Privacy
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TikTok $400 million settlement on children's privacy: impact analysis on digital advertising — SHM Studio Milan
A Third of the Web Is Written by AI: What Changes for Content Marketing
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Chart of AI-generated web content and its impact on SEO and content marketing in 2026 — SHM Studio analysis
Greg Brockman and the new power at OpenAI ahead of the IPO
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Greg Brockman and OpenAI governance ahead of the IPO — SHM Studio strategic analysis
OpenAI Zero Data Retention: privacy-first APIs for AI campaigns
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OpenAI Zero Data Retention for privacy-first AI campaigns — SHM Studio analysis for Italian marketers