News

Creativity, precision, and vision.

In this space we share reflections, projects, and inspirations that tell our way of thinking and doing design. From visual identity to artificial intelligence, we explore the intersection of aesthetics, functionality, and innovation. Each article is an invitation to discover how we transform insights into experiences, and how design can generate value, emotion, and connection.

Google SERP, Business Profile and Product Feeds: What to Do Now
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Diagram of Google Business Profile visibility, the European SERP and product feeds – SHM Studio SEO 2026
OpenAI Agents and the RubyGems Cyberattack: What's at Stake for AI API Users
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Google and Meta Ads automate: how to stay in control
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Google Meridian GeoX: Geo Experiments and MMM for SMEs
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Map with geo experiments and Meridian GeoX marketing mix modeling, analyzed by SHM Studio for Italian SMEs
ChatGPT Work Data Agent: no-code data analysis for SMEs
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ChatGPT Work Data Agent for no-code business data analysis, SHM Studio illustration on AI automation for Italian SMEs
Amazon DSP on ChatGPT Ads: An Opportunity for Italian B2B
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Amazon DSP and ChatGPT Ads integration for B2B campaigns: opportunities for Italian SMEs analyzed by SHM Studio
Local Visibility in AI Search: A Practical Guide for SMEs
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Local map with glowing digital pins representing AI Search visibility for Italian SMEs – SHM Studio
Ad attribution: when models fool your budget
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Ad attribution dashboard comparing modeled and measured data — SHM Studio analysis for Italian SMEs
Google Redesigns SERPs in Europe: Impact on E-commerce and Travel
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Illustration of the Google SERP redesign in the European Economic Area for e-commerce and travel – SHM Studio
Google Ads Local Customer Optimization: what changes for retail
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Google Ads Local Customer Optimization for retail Performance Max campaigns and Store Sales measurement – SHM Studio analysis
Bot and AI traffic: how to protect your ad budget in 2026
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Visualization of bot and AI traffic impacting paid media campaigns and retargeting, SHM Studio analysis
Conflicting brand information: the AI Search risk
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Brand reputation audit for AI Search and content governance: SHM Studio strategy for Italian SMEs against conflicting information
AI Answers: How to Earn Citations and Measure Your Visibility
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Abstract graph of connected nodes representing citations in AI Answers – SHM Studio analysis
Global Search Console AI Reports: What They Mean for SEO Audits
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Search Console dashboard with global AI reports for SEO audits and ranking recovery monitoring - analysis by SHM Studio
OpenAI coding agent: faster research and martech
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AI coding agents and OpenAI research acceleration: implications for enterprise martech analyzed by SHM Studio
Intelligence Index 4.2: GPT-6 Astra vs Claude Fable 5.1
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AI benchmark comparison Intelligence Index 4.2 GPT-6 Astra Claude Fable 5.1 — SHM Studio Milan analysis
OpenAI and AI agents out of control: what changes for governance
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Out-of-control AI agents and governance: implications for Italian marketers according to SHM Studio
Gemini Spark manages Google Photos: what changes for brands
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Gemini Spark automates Google Photos for e-commerce and content creators — SHM Studio analysis on agentic AI
GPT-6 Astra: what changes for marketing in 2026
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OpenAI GPT-6 Astra for Italian digital marketing — SHM Studio analysis on automation and content generation in 2026
Google AI Voice in Gmail, Docs and Keep: what changes
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Google AI voice in Gmail, Docs and Keep for email marketing and content creation — SHM Studio analysis