News

Creativity, precision, and vision.

In this space we share reflections, projects, and inspirations that tell our way of thinking and doing design. From visual identity to artificial intelligence, we explore the intersection of aesthetics, functionality, and innovation. Each article is an invitation to discover how we transform insights into experiences, and how design can generate value, emotion, and connection.

ChatGPT in the world: real data on adoption and behaviors
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Chart of global ChatGPT adoption with OpenAI Signals data for marketing strategies — SHM Studio analysis
AI Search E-commerce: Shopify +300% Orders Q2 2026
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AI Search E-commerce: Shopify Order Growth Chart Q2 2026 Analyzed by SHM Studio Milan
Klaviyo acquires Elias Torres's agency and bets on AI agents
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Klaviyo acquires Elias Torres agency to develop AI agents in e-commerce marketing automation — SHM Studio analysis
Reddit AI Moderation: Less Karma, More Participation
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Reddit AI moderation reduces karma weight for new users: SHM Studio analysis on community management impact
Hark browser use agent: AI automation for getting tasks done
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AI browser use agents for Italian SME marketing automation — SHM Studio analysis on Hark and 2026 browser agents
Circles and OpenAI: +22% ARPU and -9% churn in telco
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AI Personalization in the Telco Sector with OpenAI: Circles Case Study analyzed by SHM Studio Milano
Walmart acquires Vibe.co: CTV advertising and retail media
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CTV advertising and retail media networks: Walmart acquires Vibe.co — SHM Studio analysis for the Italian market
OpenAI influencer brand trip: the case that divided the web
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OpenAI influencer brand trip backlash: strategic analysis of the case for digital marketing — SHM Studio
Spotify AI remix and covers: Merlin joins the project
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Spotify AI remix and covers with Merlin partnership 2026 — strategic analysis for marketing managers by SHM Studio
Circles and OpenAI: +22% ARPU and -9% churn in telco
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AI marketing personalization with OpenAI: Circles case study on ARPU and churn — SHM Studio analysis
Alibaba's Qwen 3.8: AI as a time-saver
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Qwen 3.8 Alibaba AI model for marketing — SHM Studio analysis on its positioning as a time saver
OpenAI full-stack strategy: more capable and accessible AI
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OpenAI full-stack AI strategy for Italian companies in 2026 — SHM Studio Milano analysis
India app monetization: the 345 million market
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India app monetization 2026: mobile market growth analyzed by SHM Studio for Italian marketers
OpenAI Presence: enterprise-ready AI agents
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AI agents in corporate production with OpenAI Presence — SHM Studio strategic analysis for Italian SMEs
Snapchat penalizes AI content in Spotlight: what changes
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Snapchat penalizes AI-generated content in Spotlight: strategic analysis for content marketing — SHM Studio
OpenAI full-stack strategy: more capable and accessible AI
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OpenAI accessible full-stack AI strategy for Italian companies — SHM Studio Milan 2026 analysis
ChatGPT Enterprise in the company: the Univé case
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Workforce transformation with ChatGPT Enterprise in the Univé case — SHM Studio analysis for Italian SMEs
App monetization in India: the market that turned the corner
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India app monetization growth chart 2026 — strategic digital pricing analysis by SHM Studio
India pays for apps: record $345M in Q2 2026
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India app monetization 2026: mobile market growth chart analyzed by SHM Studio Milan
Accessible AI: OpenAI's full-stack strategy
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Accessible AI Strategy OpenAI full-stack 2026: analysis for Italian SMEs — SHM Studio Milan