News

Creativity, precision, and vision.

In this space we share reflections, projects, and inspirations that tell our way of thinking and doing design. From visual identity to artificial intelligence, we explore the intersection of aesthetics, functionality, and innovation. Each article is an invitation to discover how we transform insights into experiences, and how design can generate value, emotion, and connection.

OpenAI Prompting Guide: framework for marketers
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OpenAI prompting framework guide for Italian marketers — operational analysis by SHM Studio Milan
Rich Sutton's Oak Lab: AI agents that learn on their own
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Self-learning AI agents: Rich Sutton's Oak Lab and the implications for marketing — SHM Studio analysis
Claude Fable 5 vs GPT-5.6 Sol: AI Premium Price War
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Claude Fable 5 vs GPT-5.6 Sol. AI Premium Price War 2026 — SHM Studio Milano Analysis
Meta removes AI feature on Instagram following protests
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Meta removes AI feature on Instagram after creator protests — SHM Studio analysis for Italian marketing managers
LinkedIn and AI-generated content: 41% of posts are artificial
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LinkedIn AI-generated content 2026 Graph: SHM Studio analysis on authenticity and AI slop in long-form posts
Cookie stuffing: the Phia case and affiliate risks
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Illustration of cookie stuffing and affiliate marketing fraud: analysis of risks and e-commerce compliance — SHM Studio
ChatGPT Work Agent: multi-app automation for marketing
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ChatGPT Work agent for digital marketing automation and content production in SMEs — SHM Studio analysis
Meta and DSA: EU fine for infinite scroll and algorithms
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EU's hefty fine for infinite scroll and DSA algorithms: advertising impact analysis | SHM Studio Milano
GPT-5.6 and Microsoft Copilot 365: what changes for businesses
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GPT-5.6 powers Microsoft Copilot 365 for Italian companies — strategic analysis SHM Studio
Open Source AI: companies stop renting intelligence
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Open source AI and on-premise models for Italian companies in 2026 — strategic analysis SHM Studio
AI agent manages a 100 million fundraising: the Lyzr case
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Enterprise AI agent manages business-critical processes: Lyzr case study analyzed by SHM Studio Milan
GPT-5.6 and Microsoft Copilot 365: what changes for marketing
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GPT-5.6 powers Microsoft Copilot 365 for enterprise marketing automation — SHM Studio analysis
OpenAI shuts down ChatGPT Atlas: end of the AI browser
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ChatGPT Atlas browser AI OpenAI shutdown: strategic analysis for Italian companies — SHM Studio
Google AI ad disclosure: what changes for campaigns
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Google AI ad disclosure: impact on compliance and digital campaigns — SHM Studio analysis
Meta Muse Image and Instagram: how to protect visual data
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Meta Muse Image and Instagram privacy: protection of corporate visual assets analyzed by SHM Studio
Prime Intellect raises $130M for enterprise AI agents
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Enterprise AI agents without OpenAI dependency: analysis of Prime Intellect's $130M round — SHM Studio
Grok 4.5: cost-effective alternative to enterprise AI models
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Grok 4.5 as a cost-effective enterprise AI alternative for marketing strategies — analysis by SHM Studio
Bidirectional OpenAI voice models: what changes for businesses
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OpenAI bidirectional voice models for customer service and live translation — analysis by SHM Studio Milan
Google Photos Video Remix: the AI that transforms videos
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Google Photos Video Remix AI for video marketing and brand visual storytelling — analysis by SHM Studio
Meta smart glasses always-on AI: what changes for marketing
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Meta smart glasses always-on AI for data collection and personalized marketing — analysis by SHM Studio Milan