News

Creativity, precision, and vision.

In this space we share reflections, projects, and inspirations that tell our way of thinking and doing design. From visual identity to artificial intelligence, we explore the intersection of aesthetics, functionality, and innovation. Each article is an invitation to discover how we transform insights into experiences, and how design can generate value, emotion, and connection.

AI Search E-commerce: Shopify +300% Orders Q2 2026
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AI Search E-commerce: Shopify Order Growth Chart Q2 2026 Analyzed by SHM Studio Milan
Klaviyo acquires Elias Torres's agency and bets on AI agents
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Klaviyo acquires Elias Torres agency to develop AI agents in e-commerce marketing automation — SHM Studio analysis
Reddit AI Moderation: Less Karma, More Participation
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Reddit AI moderation reduces karma weight for new users: SHM Studio analysis on community management impact
Hark browser use agent: AI automation for getting tasks done
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AI browser use agents for Italian SME marketing automation — SHM Studio analysis on Hark and 2026 browser agents
Walmart acquires Vibe.co: CTV advertising and retail media
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CTV advertising and retail media networks: Walmart acquires Vibe.co — SHM Studio analysis for the Italian market
OpenAI influencer brand trip: the case that divided the web
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OpenAI influencer brand trip backlash: strategic analysis of the case for digital marketing — SHM Studio
Spotify AI remix and covers: Merlin joins the project
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Spotify AI remix and covers with Merlin partnership 2026 — strategic analysis for marketing managers by SHM Studio
Circles and OpenAI: +22% ARPU and -9% churn in telco
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AI marketing personalization with OpenAI: Circles case study on ARPU and churn — SHM Studio analysis
Alibaba's Qwen 3.8: AI as a time-saver
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Qwen 3.8 Alibaba AI model for marketing — SHM Studio analysis on its positioning as a time saver
OpenAI Presence: enterprise-ready AI agents
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AI agents in corporate production with OpenAI Presence — SHM Studio strategic analysis for Italian SMEs
ChatGPT Enterprise in the company: the Univé case
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Workforce transformation with ChatGPT Enterprise in the Univé case — SHM Studio analysis for Italian SMEs
India pays for apps: record $345M in Q2 2026
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India app monetization 2026: mobile market growth chart analyzed by SHM Studio Milan
Reddit Video and Audio for Viral Posts: What Changes for Brands
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Reddit launches video and audio for viral posts: new content marketing opportunity for brands — SHM Studio analysis
Accessible AI: OpenAI's full-stack strategy
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Accessible AI Strategy OpenAI full-stack 2026: analysis for Italian SMEs — SHM Studio Milan
Snapchat penalizes AI content in Spotlight: what changes
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Snapchat Spotlight penalizes AI generated content: strategic analysis for brands and creators — SHM Studio
GPT-5.6: reduced pricing and new efficiency for AI workflows
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GPT-5.6 reduced pricing and enterprise AI workflows — SHM Studio analysis for Italian companies
Reddit and AI: what changes for SEO and content marketing
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Reddit and artificial intelligence: impact on SEO and content marketing for Italian companies — SHM Studio analysis
AI retail agent 24/7: the Yamada Denki case study with GPT-Realtime
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24/7 multilingual in-store retail AI agent with GPT-Realtime — SHM Studio analysis of the Yamada Denki case
LinkedIn vs. AI Slop: Reporting and Proofreading Instead of Writers
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LinkedIn introduces AI slop reporting and proofreading tool — strategic analysis for Italian marketing managers by SHM Studio
Microsoft Copilot Super App: chat, coding, and agents in one platform
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Microsoft Copilot super app unifies chat, coding, and AI agents — SHM Studio analysis for Italian companies