News

Creativity, precision, and vision.

In this space we share reflections, projects, and inspirations that tell our way of thinking and doing design. From visual identity to artificial intelligence, we explore the intersection of aesthetics, functionality, and innovation. Each article is an invitation to discover how we transform insights into experiences, and how design can generate value, emotion, and connection.

Jack Dorsey's Buzz: group chat with AI agents taking on Slack
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Buzz Jack Dorsey group chat platform with integrated AI agents — SHM Studio analysis for marketing teams
ChatGPT for Small Business: what changes for Italian SMEs
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ChatGPT for Italian SMEs: automation and skill building with AI — SHM Studio Milan analysis
Synthesia AI Roleplay: corporate training becomes interactive
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AI corporate training with virtual avatars and analytics — Synthesia solution analyzed by SHM Studio Milan
New 2026 Gemini models: what changes for Italian SMBs
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New 2026 Gemini models for Italian SMB marketing automation — SHM Studio analysis
Apple and Klarna: Lease-to-Own for iPhone, iPad, and Mac
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Apple and Klarna Lease-to-Own for iPhone iPad Mac: Pricing Strategy Analysis — SHM Studio Milan
Adobe AI Photo Critique: What Changes for Visual Marketing
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Adobe Project Indigo with AI for photo critique and visual marketing — SHM Studio analysis for e-commerce and content creators
Natural raises 30M for AI agent payments
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Payment Infrastructure for AI Agents: Analysis of the $30M Natural Round by SHM Studio
AI ROI Scorecard: measuring the real value of agents
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AI ROI Scorecard with useful work metrics and cost per task — SHM Studio analysis for Italian SMEs
Beehiiv AI Copilot: growth and analytics for newsletters
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Beehiiv AI Copilot for newsletter growth and analytics — SHM Studio analysis for Italian marketing managers
X and Grok AI against content theft: what changes for creators
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X uses Grok AI against content theft to protect creators: strategic analysis by SHM Studio
Google Vids AI avatar: video marketing with your digital face
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Google Vids AI avatars for personalized video marketing — strategic analysis by SHM Studio for marketing managers
Whatnot acquires Shaped: real-time ML for live shopping
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Real-time recommendation engine for live shopping: analysis of the Whatnot-Shaped acquisition — SHM Studio
ChatGPT Work for sales teams: B2B operational guide
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ChatGPT Work for B2B sales teams: pipeline automation and forecasting — SHM Studio Milan
Google Images gets a makeover: personalized discovery arrives
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Google Images redesign 2026 with personalized For You gallery: impact on visual e-commerce SEO — SHM Studio analysis
Google and publisher AI lawsuits: what changes for content
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Google publisher AI training copyright lawsuit: implications for content marketing analyzed by SHM Studio Milan
Agentic AI ROI: framework to manage the budget
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Agentic AI ROI framework for Italian SMEs — metrics and budget analysis by SHM Studio Milan
GPT-5.6 Sol deletes files autonomously: governance risks
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GPT-5.6 Sol deletes files on its own: risks for corporate governance analyzed by SHM Studio
X changes algorithm: mutual followers and organic reach
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X Algorithm and Mutual Followers: Impact on Organic Brand Reach — SHM Studio Milan Analysis
Proprietary AI models: strategic risks for businesses
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Strategic risks of proprietary AI models for Italian SMEs — SHM Studio Milan analysis
OpenAI Prompting Guide: framework for marketers
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OpenAI prompting framework guide for Italian marketers — operational analysis by SHM Studio Milan