News

Creativity, precision, and vision.

In this space we share reflections, projects, and inspirations that tell our way of thinking and doing design. From visual identity to artificial intelligence, we explore the intersection of aesthetics, functionality, and innovation. Each article is an invitation to discover how we transform insights into experiences, and how design can generate value, emotion, and connection.

Accessible AI: OpenAI's full-stack strategy
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Accessible AI Strategy OpenAI full-stack 2026: analysis for Italian SMEs — SHM Studio Milan
Snapchat penalizes AI content in Spotlight: what changes
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Snapchat Spotlight penalizes AI generated content: strategic analysis for brands and creators — SHM Studio
GPT-5.6: reduced pricing and new efficiency for AI workflows
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GPT-5.6 reduced pricing and enterprise AI workflows — SHM Studio analysis for Italian companies
Reddit and AI: what changes for SEO and content marketing
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Reddit and artificial intelligence: impact on SEO and content marketing for Italian companies — SHM Studio analysis
AI retail agent 24/7: the Yamada Denki case study with GPT-Realtime
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24/7 multilingual in-store retail AI agent with GPT-Realtime — SHM Studio analysis of the Yamada Denki case
LinkedIn vs. AI Slop: Reporting and Proofreading Instead of Writers
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LinkedIn introduces AI slop reporting and proofreading tool — strategic analysis for Italian marketing managers by SHM Studio
Microsoft Copilot Super App: chat, coding, and agents in one platform
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Microsoft Copilot super app unifies chat, coding, and AI agents — SHM Studio analysis for Italian companies
Encore AI raises $30M for AI agents that learn from calls
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AI agents for sales automation analyze calls and CRM — SHM Studio Milan digital strategy
X and WFA: legal agreement and impact on social media buying
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X and WFA Agreement: implications for social media buying and brand safety — SHM Studio analysis
Personal AI agents: what changes for marketing in the next 5 years
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Personal AI agents and digital marketing for Italian SMEs — strategic analysis SHM Studio 2026
Lilian Weng is back at OpenAI: what it means for AI safety
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Lilian Weng returns to OpenAI: strategic implications for AI safety analyzed by SHM Studio Milan
Google's Capex AI at $205 billion: what it means for the market
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Google AI capex chart $205 billion and implications for tech marketing — SHM Studio analysis
Fish Audio raises $52M: AI voice models for creators and enterprises
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AI voice models for creators and enterprises: 2026 martech opportunity analyzed by SHM Studio Milan
Apple Upgrade with Klarna: Device Leasing Changes Tech Retail
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Apple Upgrade with Klarna: Device Leasing and Premium Tech Retail Strategies — SHM Studio Analysis
Claude Mythos and cryptographic vulnerabilities: what changes
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Anthropic's Claude Mythos discovers post-quantum cryptographic vulnerabilities — SHM Studio Milan analysis
Chinese open-weight AI models: what changes for companies
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Chinese open-weight AI models and impact on Italian martech — SHM Studio Milan analysis
Snapchat and Spotify: Real-Time Listening and New Levers for Brands
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Snapchat Spotify Real-Time Integration for Brand Marketing — SHM Studio Milan Analysis 2026
AI Overviews at 43%: what changes for organic SEO
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Google AI Overviews in 43% of searches: impact on organic SEO visibility analyzed by SHM Studio
Meta AI in Threads DMs: What Changes for Brands
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Meta AI in Threads DMs: new marketing automation opportunities for Italian brands — SHM Studio analysis
Vertical video: the definitive turning point for SMEs and retail
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Vertical video strategy for Italian SMEs on TikTok, Instagram and YouTube — SHM Studio 2026 analysis