News

Creativity, precision, and vision.

In this space we share reflections, projects, and inspirations that tell our way of thinking and doing design. From visual identity to artificial intelligence, we explore the intersection of aesthetics, functionality, and innovation. Each article is an invitation to discover how we transform insights into experiences, and how design can generate value, emotion, and connection.

Meta Muse Spark: 95% discount to share data
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Meta Muse Spark 95% discount for AI data sharing: strategic analysis for Italian companies — SHM Studio
OpenAI Astra: the new AI model for browser and computer use
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OpenAI Astra AI model for browser use and marketing automation — SHM Studio analysis for Italian SMEs
TikTok voice comments and polls: what changes for brands
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TikTok voice comments and interactive polls for Italian brands — SHM Studio Milan strategic analysis
Google ad tech ruling: no breakup, but new obligations
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Google ad tech ruling 2026: no breakup but new operational obligations — SHM Studio analysis
Adobe in Slack: Express, Premiere and Acrobat in your workflow
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Adobe Express, Premiere and Acrobat integrated into Slack for marketing workflows — analysis by SHM Studio Milan
AI Agents in Business Workflows: Three Real-World Case Studies
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AI agents turning business workflows into operational capabilities: SHM Studio's analysis of Basis, Clay and Exa Labs
Anker MindBase: the local AI hub redesigning the smart home
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Anker MindBase local AI hub for smart homes with the Matter protocol — SHM Studio analysis for Italian companies
Amazon Alexa Shopping AI Anti-Scam: What Changes for Retail
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Amazon Alexa AI anti-scam for digital retail — strategic analysis by SHM Studio for Italian marketing managers
Claude Fable 5.1: agentic work costs down 45% for businesses
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Claude Fable 5.1 cuts agentic work costs by 45%: SHM Studio analysis for Italian marketing managers
OpenAI delays Astra after the Hugging Face hack
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AI security and OpenAI Astra delay after the Hugging Face hack — SHM Studio analysis for Italian companies
AIR Raises $50M to Govern Enterprise AI Agents
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Enterprise AI agent governance: discovery and continuous vetting, according to SHM Studio Milan
Alexa purchase notifications: how Update Me When works
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Alexa custom notifications for e-commerce purchase triggers, SHM Studio analysis of voice commerce in Italy
Google Pics vs Canva: generative AI redraws design
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Google Pics vs Canva: generative AI comparison for design and content marketing — SHM Studio analysis
FTC vs. Amazon: hidden ad surcharges and the impact on retailers
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Analysis of the FTC vs. Amazon case on hidden advertising surcharges: implications for Italian retailers, by SHM Studio
Instagram limits undisclosed AI profiles: what changes
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AI profiles on Instagram face reach limits: impact on influencer marketing and the creator economy — SHM Studio analysis
ChatGPT Ads at $1B ARR: what changes for Italian SMEs
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ChatGPT Ads reaches $1 billion ARR: analysis for Italian SMEs by SHM Studio Milan
Google Auto-Expands AI Overviews: What It Means for SEO
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Google AI Overviews auto-expansion and its impact on organic CTR and SEO — analysis by SHM Studio
Meta's $18 Billion Settlement: The Hidden Clause on Minors' Data
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Meta settlement, minors' data and AI age detection: marketing compliance implications — analysis by SHM Studio
YouTube Amazon Affiliate: creators tag products and earn commissions
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YouTube Amazon affiliate integration for creators: product tags and commissions — SHM Studio analysis for Italian brands
Google AI Mode Becomes a Travel Agent: What Changes
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Google AI Mode as a travel agent for travel booking and e-commerce — SHM Studio analysis 2026