News

Creativity, precision, and vision.

In this space we share reflections, projects, and inspirations that tell our way of thinking and doing design. From visual identity to artificial intelligence, we explore the intersection of aesthetics, functionality, and innovation. Each article is an invitation to discover how we transform insights into experiences, and how design can generate value, emotion, and connection.

Greg Brockman and the new power at OpenAI towards IPO
Discover more
Greg Brockman and OpenAI's governance towards IPO — strategic analysis SHM Studio
OpenAI Zero Data Retention: Privacy-first APIs for AI campaigns
Discover more
OpenAI Zero Data Retention for privacy-first AI campaigns — SHM Studio analysis for Italian marketers
Google editorial preferences: new tool against AI traffic drop
Discover more
Google editorial preferences to counter the drop in AI search traffic — SHM Studio SEO analysis
Alexa+ free on Fire TV: what changes for AI strategies
Discover more
Alexa+ free on Fire TV without Prime: Amazon's AI strategy analyzed by SHM Studio for Italian digital marketing
Meta AI comes to Mac: what changes for marketing
Discover more
Meta AI Mac app for digital marketing - SHM Studio analysis on productivity and content creation with desktop AI
Google AI Study Tools in Search and Gemini: what changes
Discover more
Google AI study tools integrated into Search and Gemini: looking at the opportunities for edtech and content marketing — SHM Studio
Stripe acquires OpenRouter: the real AI strategy
Discover more
Stripe acquires OpenRouter for multi-model AI: strategic analysis for Italian marketing managers — SHM Studio
OpenAI strengthens AI security after the breach on Hugging Face
Discover more
AI security enterprise deployment after the OpenAI Hugging Face breach 2026 — SHM Studio Milano analysis
ChatGPT Ads is rolling out in Europe: 31 markets open for advertisers
Discover more
ChatGPT Ads European 31 markets expansion: strategic analysis for Italian advertisers — SHM Studio
Reddit video and audio: the new frontier of content marketing
Discover more
Reddit video and audio for content marketing: new opportunities for Italian brands analyzed by SHM Studio
YouTube changes view count: what changes for marketers
Discover more
YouTube Analytics screen showing the new instant view count feature — video marketing KPI breakdown by SHM Studio Milan
Anthropic at $65B ARR: what it means for martech
Discover more
Chart of Anthropic AI enterprise ARR growth 2026 strategic analysis martech SHM Studio Milan
ChatGPT Computer History: activity tracking and privacy
Discover more
ChatGPT Computer History desktop activity tracking on macOS — SHM Studio analysis on privacy and marketing automation
Meta's AI Vision: Why the Market Isn't Buying It Yet
Discover more
Meta AI Vision and Market Adoption: Strategic Analysis for Italian Advertisers — SHM Studio Milan
Stripe acquires OpenRouter for 7 billion: what changes
Discover more
Stripe acquires OpenRouter for 7 billion: AI infrastructure and digital marketing analyzed by SHM Studio
GPT-5.6 Sol Ultrafast: 14X speed and 750 tokens/sec
Discover more
GPT-5.6 Sol Ultrafast speed 750 tokens per second for real-time marketing — SHM Studio analysis
GPT-5.6 Sol Ultrafast: 14x faster for enterprise
Discover more
GPT-5.6 Sol Ultrafast fast mode for enterprise — marketing impact analysis by SHM Studio
Writer launches low-cost AI model to reduce token costs
Discover more
Writer new AI model to cut token costs in marketing campaigns — SHM Studio analysis
GPT-5.6 for AI agents: technical guide and cost-efficiency
Discover more
GPT-5.6 AI agents and Responses API for Italian SMEs — SHM Studio Milan technical analysis
X algorithm open source: what changes for brands and creators
Discover more
Stylized screenshot of the open-source X algorithm with organic reach graphs — SHM Studio analysis