News

Creativity, precision, and vision.

In this space we share reflections, projects, and inspirations that tell our way of thinking and doing design. From visual identity to artificial intelligence, we explore the intersection of aesthetics, functionality, and innovation. Each article is an invitation to discover how we transform insights into experiences, and how design can generate value, emotion, and connection.

Reddit AI Moderation: Less Karma, More Participation
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Reddit AI moderation reduces the weight of karma for new users: SHM Studio's analysis of the impact on community management
Hark browser use agent: AI automation for task completion
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AI browser use agent for marketing automation at Italian SMEs — SHM Studio analysis of Hark and browser agents in 2026
Walmart acquires Vibe.co: CTV advertising and retail media
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CTV advertising and retail media networks: Walmart acquires Vibe.co — SHM Studio analysis for the Italian market
OpenAI influencer brand trip: the case that divided the web
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OpenAI influencer brand trip backlash: strategic analysis of the case for digital marketing — SHM Studio
Spotify AI remixes and covers: Merlin joins the project
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Spotify AI remixes and covers with the Merlin partnership 2026 — strategic analysis for marketing managers by SHM Studio
Circles and OpenAI: +22% ARPU and -9% churn in telco
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AI marketing personalization with OpenAI: Circles case study on ARPU and churn — SHM Studio analysis
Alibaba's Qwen 3.8: AI as a Time Liberator
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Alibaba's Qwen 3.8 AI model for marketing — SHM Studio analysis of its positioning as a time liberator
OpenAI Presence: AI agents ready for enterprise production
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AI agents in enterprise production with OpenAI Presence — SHM Studio strategic analysis for Italian SMEs
ChatGPT Enterprise in the Workplace: The Univé Case
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Workforce transformation with ChatGPT Enterprise in the Univé case: SHM Studio analysis for Italian SMEs
India pays for apps: record $345M in Q2 2026
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India app monetization 2026: mobile market growth chart analyzed by SHM Studio Milan
Reddit Video and Audio for Viral Posts: what changes for brands
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Reddit launches video and audio for viral posts: a new content marketing opportunity for brands — SHM Studio analysis
Accessible AI: OpenAI's Full-Stack Strategy
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OpenAI's full-stack accessible AI strategy in 2026: analysis for Italian SMEs — SHM Studio Milan
Snapchat downranks AI content in Spotlight: what changes
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Snapchat Spotlight downranks AI-generated content: strategic analysis for brands and creators — SHM Studio
GPT-5.6: Lower Pricing and New Efficiency for AI Workflows
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GPT-5.6 lower pricing and enterprise AI workflows: SHM Studio analysis for Italian companies
Reddit and AI: what changes for SEO and content marketing
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Reddit and artificial intelligence: impact on SEO and content marketing for Italian companies — SHM Studio analysis
24/7 AI Retail Agent: The Yamada Denki Case with GPT-Realtime
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24/7 multilingual in-store AI retail agent with GPT-Realtime — SHM Studio's analysis of the Yamada Denki case
LinkedIn vs. AI slop: reporting and proofreading instead of the writer
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LinkedIn introduces AI slop reporting and a proofreading tool — strategic analysis for Italian marketing managers by SHM Studio
Microsoft Copilot Super App: chat, coding, and agents in one platform
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Microsoft Copilot super app unifies chat, coding, and AI agents — SHM Studio analysis for Italian companies
Encore AI raises $30M for AI agents that learn from calls
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AI agents for sales automation analyze calls and CRM — SHM Studio digital strategy, Milan
X and WFA: legal settlement and its impact on social media buying
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X and WFA agreement: implications for social media buying and brand safety — SHM Studio analysis