News

Creativity, precision, and vision.

In this space we share reflections, projects, and inspirations that tell our way of thinking and doing design. From visual identity to artificial intelligence, we explore the intersection of aesthetics, functionality, and innovation. Each article is an invitation to discover how we transform insights into experiences, and how design can generate value, emotion, and connection.

Microsoft Copilot: goodbye OpenAI and Anthropic, MAI models arrive
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Microsoft Copilot replaces OpenAI models with proprietary AI: enterprise impact analysis — SHM Studio
Claude Cowork arrives on mobile and web: what changes
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Claude Cowork available on mobile and web for distributed marketing teams — analysis SHM Studio
Meta Muse Image: the AI generator for ads and content creation
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Meta Muse Image AI generator for advertising and content creation analysis SHM Studio Milano
X launches in-app video editor against recycled content
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X in-app video editor for original social media content — strategic analysis by SHM Studio for Italian brands
AI cycles getting shorter: 7 weeks at the top
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AI innovation cycles accelerated in 2026: strategic analysis for martech adoption — SHM Studio Milan
Google uses your data to train AI: what changes
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Google collects user data to train AI: privacy and digital marketing implications analyzed by SHM Studio
Creator economy: how UTA builds lasting talent
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Creator economy and influencer marketing strategy 2026 analyzed by SHM Studio for Italian SMEs
Tencent Hy3: the open-source MoE model challenging the giants
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Tencent Hy3 efficient open-source MoE AI model for digital marketing — SHM Studio analysis
Claude Fable 5: prompt engineering to eliminate blind spots
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Prompt engineering for Claude Fable 5: blind spot techniques for marketing managers — SHM Studio Milan
Invisible AI agents: the future without software interfaces
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Invisible AI Agents and the Future Without Software Interfaces: Strategic Analysis by SHM Studio for Italian SMEs
Mistral AI: open-source models as an alternative to OpenAI
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Mistral AI open source models as an alternative to OpenAI for Italian SMEs — SHM Studio analysis
AI search agents and ambiguity: the problem is asking
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AI search agents failing on ambiguous queries: DiscoBench benchmark 2026 analysis — SHM Studio Milano
Invisible AI agents: the future without interfaces according to OpenAI
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Invisible and context-aware AI agents according to OpenAI: strategic analysis for Italian SMEs — SHM Studio
AI search agents and ambiguity: the real limit is asking
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AI search agents and query ambiguity: DiscoBench analysis for marketing managers — SHM Studio Milan
Mistral AI open source models: an alternative to OpenAI
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Mistral AI open source models as an alternative to OpenAI for SME marketing automation — SHM Studio analysis
Claude Fable 5: prompt engineering to eliminate blind spots
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Prompt engineering Claude Fable 5: blind spot, pass, and structured interview techniques — SHM Studio guide
Microsoft Copilot unified and AutoPilot agents: what changes
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Unified Microsoft Copilot and AutoPilot agents for enterprise AI strategies — SHM Studio analysis
AI and advertising: why results matter more than hype
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AI advertising and business results: strategic analysis for Italian marketing managers — SHM Studio
Meta Pocket: the AI app to create interactive gizmos
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Meta Pocket AI app to create interactive gizmos — SHM Studio strategic analysis for Italian marketing managers
Microsoft Frontier Company: 6,000 AI engineers in enterprise clients
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Microsoft Frontier Company embedded AI engineers in enterprise companies — SHM Studio strategic analysis