News

Creativity, precision, and vision.

In this space we share reflections, projects, and inspirations that tell our way of thinking and doing design. From visual identity to artificial intelligence, we explore the intersection of aesthetics, functionality, and innovation. Each article is an invitation to discover how we transform insights into experiences, and how design can generate value, emotion, and connection.

Google Vids AI avatar: video marketing with your digital face
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Google Vids AI avatars for personalized video marketing — strategic analysis by SHM Studio for marketing managers
Whatnot acquires Shaped: real-time ML for live shopping
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Real-time recommendation engine for live shopping: analysis of the Whatnot-Shaped acquisition — SHM Studio
ChatGPT Work for sales teams: B2B operational guide
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ChatGPT Work for B2B sales teams: pipeline automation and forecasting — SHM Studio Milan
Google Images gets a makeover: personalized discovery arrives
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Google Images redesign 2026 with personalized For You gallery: impact on visual e-commerce SEO — SHM Studio analysis
Google and publisher AI lawsuits: what changes for content
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Google publisher AI training copyright lawsuit: implications for content marketing analyzed by SHM Studio Milan
Agentic AI ROI: framework to manage the budget
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Agentic AI ROI framework for Italian SMEs — metrics and budget analysis by SHM Studio Milan
GPT-5.6 Sol deletes files autonomously: governance risks
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GPT-5.6 Sol deletes files on its own: risks for corporate governance analyzed by SHM Studio
X changes algorithm: mutual followers and organic reach
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X Algorithm and Mutual Followers: Impact on Organic Brand Reach — SHM Studio Milan Analysis
Proprietary AI models: strategic risks for businesses
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Strategic risks of proprietary AI models for Italian SMEs — SHM Studio Milan analysis
OpenAI Prompting Guide: framework for marketers
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OpenAI prompting framework guide for Italian marketers — operational analysis by SHM Studio Milan
Rich Sutton's Oak Lab: AI agents that learn on their own
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Self-learning AI agents: Rich Sutton's Oak Lab and the implications for marketing — SHM Studio analysis
Claude Fable 5 vs GPT-5.6 Sol: AI Premium Price War
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Claude Fable 5 vs GPT-5.6 Sol. AI Premium Price War 2026 — SHM Studio Milano Analysis
Meta removes AI feature on Instagram following protests
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Meta removes AI feature on Instagram after creator protests — SHM Studio analysis for Italian marketing managers
LinkedIn and AI-generated content: 41% of posts are artificial
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LinkedIn AI-generated content 2026 Graph: SHM Studio analysis on authenticity and AI slop in long-form posts
Cookie stuffing: the Phia case and the risks for affiliate marketing
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Illustration of cookie stuffing and affiliate marketing fraud: analysis of risks and e-commerce compliance — SHM Studio
ChatGPT Work Agent: multi-app automation for marketing
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ChatGPT Work agent for digital marketing automation and content production in SMEs — SHM Studio analysis
Meta and DSA: EU fine for infinite scroll and algorithms
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EU's hefty fine for infinite scroll and DSA algorithms: advertising impact analysis | SHM Studio Milano
Open Source AI: companies stop renting intelligence
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Open source AI and on-premise models for Italian companies in 2026 — strategic analysis SHM Studio
OpenAI shuts down ChatGPT Atlas: end of the AI browser
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ChatGPT Atlas browser AI OpenAI shutdown: strategic analysis for Italian companies — SHM Studio
Google AI ad disclosure: what changes for campaigns
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Google AI ad disclosure: impact on compliance and digital campaigns — SHM Studio analysis