News

Creativity, precision, and vision.

In this space we share reflections, projects, and inspirations that tell our way of thinking and doing design. From visual identity to artificial intelligence, we explore the intersection of aesthetics, functionality, and innovation. Each article is an invitation to discover how we transform insights into experiences, and how design can generate value, emotion, and connection.

Meta and the AI optimism ad: a lesson in brand storytelling
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Meta AI campaign with David Bowie's Five Years: a lesson in brand storytelling and cultural awareness — SHM Studio analysis
ChatGPT Health: what changes for healthcare marketing
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ChatGPT Health and digital healthcare marketing: impact and GDPR compliance analysis — SHM Studio Milan
Claude Voice Mode Updated: What It Means for Marketing
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Updated Claude Voice Mode for business marketing automation — SHM Studio analysis for Italian SMEs
Gemini nears 1 billion users: what it means for AI marketing
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Chart of Google Gemini user growth toward 1 billion — AI marketing analysis by SHM Studio Milan
OpenAI Presence: the enterprise AI agent for customer service
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OpenAI Presence enterprise AI agent for customer service and business workflows — SHM Studio analysis
Anthropic at $47B ARR: How It Wins Beyond the AI Model
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Chart of Anthropic's $47B ARR growth and enterprise AI go-to-market strategy — analysis by SHM Studio Milan
Monday.com cuts 630 employees and bets on its AI Work Platform
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Monday.com AI Work Platform and 2026 layoffs: martech analysis for Italian SMEs — SHM Studio
AI transparency in newsletters: what changes for content marketing
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AI transparency in Substack newsletters: implications for content marketing — SHM Studio analysis
Jack Dorsey's Buzz: group chat with AI agents for business teams
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Jack Dorsey's Buzz group chat platform with built-in AI agents — SHM Studio analysis for marketing teams
ChatGPT for Small Business: What Changes for Italian SMEs
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ChatGPT for Italian SMEs: automation and skill building with AI — analysis by SHM Studio Milan
Synthesia AI Roleplay: Corporate Training Goes Interactive
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AI corporate training with virtual avatars and analytics: Synthesia solution analyzed by SHM Studio Milan
New Gemini Models in 2026: What Changes for Italian SMEs
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New Gemini models 2026 for marketing automation in Italian SMEs — SHM Studio analysis
Apple and Klarna Lease-to-Own: What Changes for Pricing in 2026
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Apple and Klarna lease-to-own for iPhone, iPad and Mac: pricing strategy analysis — SHM Studio Milan
Adobe AI Photo Critique: What It Means for Visual Marketing
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Adobe Project Indigo with AI for photo critique and visual marketing — SHM Studio's analysis for e-commerce and content creators
Natural Raises $30M for AI Agent Payments
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Payment infrastructure for AI agents: SHM Studio's analysis of Natural's $30M round
AI ROI scorecard: measuring the real value of agents
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AI ROI scorecard with useful work and cost per task metrics — SHM Studio analysis for Italian SMEs
Beehiiv AI Copilot: growth and analytics for newsletters
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Beehiiv AI Copilot for newsletter growth and analytics — SHM Studio analysis for Italian marketing managers
X and Grok AI against content theft: what changes for creators
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X uses Grok AI against content theft to protect creators: strategic analysis by SHM Studio
Google Vids AI avatar: video marketing with your own digital face
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Google Vids AI avatar for personalized video marketing — SHM Studio strategic analysis for marketing managers
Whatnot acquires Shaped: real-time ML for live shopping
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Real-time recommendation engine for live shopping: analysis of the Whatnot-Shaped acquisition — SHM Studio