News

Creativity, precision, and vision.

In this space we share reflections, projects, and inspirations that tell our way of thinking and doing design. From visual identity to artificial intelligence, we explore the intersection of aesthetics, functionality, and innovation. Each article is an invitation to discover how we transform insights into experiences, and how design can generate value, emotion, and connection.

TikTok super app: opportunities for Italian brands in 2026
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TikTok super app and social commerce for Italian brands in 2026 — strategic analysis by SHM Studio Milan
Adobe acquires Topaz Labs: what changes for agencies
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Adobe acquires Topaz Labs: AI integration for creative tools and marketing agencies — SHM Studio analysis
Claude gains premium users: what changes in AI tool selection
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Anthropic's Claude gains premium AI users: strategic analysis for Italian companies — SHM Studio
AI Agents and business workflows: what really changes
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AI agents that automate complex business workflows for Italian SMEs — SHM Studio Milan analysis
GPT 5.6 postponed: what changes for those who use AI in marketing
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GPT 5.6 rollout slowed down by the White House: implications for AI marketing according to SHM Studio
YouTube Shorts updates UX: what's changing for creators and advertisers
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YouTube Shorts UX update TikTok-like with clear screen and heart — SHM Studio analysis for creators and advertisers
Meta AI Companion for Facebook Creators: what changes
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Meta AI companion for Facebook creators analyzed by SHM Studio for Italian digital marketing 2026
Figma 2026: code layers, animations and AI for custom plugins
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Figma 2026 update code layers animations and custom AI plugin — SHM Studio Milan analysis
AI budgets in companies: token governance and ROI
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AI budget governance and token rationing in Italian SMEs — strategic analysis SHM Studio 2026
MoEngage AI agents: marketing automation takes new shape
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AI agent marketing automation individual customer personalization — SHM Studio analysis for Italian marketing managers
Claude Tag on Slack: AI that learns the company context
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Claude Tag on Slack to capture business context and automate marketing workflows — SHM Studio analysis
AI Virtual Staging: visual promises and misleading risks
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Real estate AI virtual staging and misleading risks in digital ads — SHM Studio analysis
Google DeepMind and A24: $75M on AI in cinema
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AI filmmaking tools Google DeepMind and A24: analysis of the $75M investment for creative agencies — SHM Studio
Instagram challenges Netflix with long-form content and live TV
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Instagram TV challenges Netflix with long formats and live streams: advertising strategies for Italian marketers — SHM Studio
AI Act and generative content: the regulatory gap in retail
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AI Act illustration and generative content in European retail — regulatory analysis by SHM Studio
Codex Record & Replay: automating business workflows with a single example
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OpenAI Codex Record & Replay for business workflow automation — SHM Studio Milan analysis
Government ban on Anthropic: reputation or competitive advantage?
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Government ban on Anthropic and reputational implications for AI brands in the Italian B2B sector — SHM Studio analysis
AI Act and generative content: European retail in limbo
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AI-generated content retail compliance AI Act Europe 2026 — strategic analysis SHM Studio
Snap AI video spinoff: Dotmo is born and content marketing changes
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Snap spinoff of Dotmo AI video: implications for content marketing automation — SHM Studio analysis
ChatGPT Enterprise spend controls: managing AI costs
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ChatGPT Enterprise spend controls and usage analytics dashboard for SMEs — SHM Studio AI cost analysis