News

Creativity, precision, and vision.

In this space we share reflections, projects, and inspirations that tell our way of thinking and doing design. From visual identity to artificial intelligence, we explore the intersection of aesthetics, functionality, and innovation. Each article is an invitation to discover how we transform insights into experiences, and how design can generate value, emotion, and connection.

OpenAI shuts down ChatGPT Atlas: end of the AI browser
Discover more
ChatGPT Atlas browser AI OpenAI shutdown: strategic analysis for Italian companies — SHM Studio
Google AI ad disclosure: what changes for campaigns
Discover more
Google AI ad disclosure: impact on compliance and digital campaigns — SHM Studio analysis
Meta Muse Image and Instagram: how to protect visual data
Discover more
Meta Muse Image and Instagram privacy: protection of corporate visual assets analyzed by SHM Studio
Prime Intellect raises $130M for enterprise AI agents
Discover more
Enterprise AI agents without OpenAI dependency: analysis of Prime Intellect's $130M round — SHM Studio
Grok 4.5: cost-effective alternative to enterprise AI models
Discover more
Grok 4.5 as a cost-effective enterprise AI alternative for marketing strategies — analysis by SHM Studio
Bidirectional OpenAI voice models: what changes for businesses
Discover more
OpenAI bidirectional voice models for customer service and live translation — analysis by SHM Studio Milan
Google Photos Video Remix: the AI that transforms videos
Discover more
Google Photos Video Remix AI for video marketing and brand visual storytelling — analysis by SHM Studio
Meta smart glasses always-on AI: what changes for marketing
Discover more
Meta smart glasses always-on AI for data collection and personalized marketing — analysis by SHM Studio Milan
NON-Microsoft models in Copilot: what changes for your company
Discover more
Microsoft Copilot replaces OpenAI models with proprietary AI: enterprise impact analysis — SHM Studio
Claude Cowork arrives on mobile and web: what changes
Discover more
Claude Cowork available on mobile and web for distributed marketing teams — analysis SHM Studio
Meta Muse Image: the AI generator for ads and content creation
Discover more
Meta Muse Image AI generator for advertising and content creation analysis SHM Studio Milano
X launches in-app video editor against recycled content
Discover more
X in-app video editor for original social media content — strategic analysis by SHM Studio for Italian brands
AI cycles getting shorter: 7 weeks at the top
Discover more
AI innovation cycles accelerated in 2026: strategic analysis for martech adoption — SHM Studio Milan
Google uses your data to train AI: what changes
Discover more
Google collects user data to train AI: privacy and digital marketing implications analyzed by SHM Studio
Creator economy: how UTA builds lasting talent
Discover more
Creator economy and influencer marketing strategy 2026 analyzed by SHM Studio for Italian SMEs
Tencent Hy3: the open-source MoE model challenging the giants
Discover more
Tencent Hy3 efficient open-source MoE AI model for digital marketing — SHM Studio analysis
Invisible AI agents: the future without interfaces according to OpenAI
Discover more
Invisible and context-aware AI agents according to OpenAI: strategic analysis for Italian SMEs — SHM Studio
AI search agents and ambiguity: the real limit is asking
Discover more
AI search agents and query ambiguity: DiscoBench analysis for marketing managers — SHM Studio Milan
Mistral AI open source models: an alternative to OpenAI
Discover more
Mistral AI open source models as an alternative to OpenAI for SME marketing automation — SHM Studio analysis
Claude Fable 5: prompt engineering to eliminate blind spots
Discover more
Prompt engineering Claude Fable 5: blind spot, pass, and structured interview techniques — SHM Studio guide