News

Creativity, precision, and vision.

In this space we share reflections, projects, and inspirations that tell our way of thinking and doing design. From visual identity to artificial intelligence, we explore the intersection of aesthetics, functionality, and innovation. Each article is an invitation to discover how we transform insights into experiences, and how design can generate value, emotion, and connection.

Creator content and AI: more than half of consumers prefer them
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Diagram illustrating the link between creator content and AI recommendations — SHM Studio
SEO traffic drop: when it's a problem and where to invest
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Diagram illustrating the drop in SEO traffic in the AI era and new metrics to measure — SHM Studio
Meta holiday 2026 guides: AI and playbooks for Christmas campaigns
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Meta holiday 2026 campaign schema with native AI tools for e-commerce and SMEs – SHM Studio
SEO in the AI era: metrics, budget, and priorities for 2027
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SEO metrics schema in the AI era for Italian SMEs – visibility and budget analysis 2027 – SHM Studio
Meta launches a hub for brands and creators: what's changing now
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Schema of the new Meta hub for connecting brands and creators in digital marketing – SHM Studio
Facebook Pages and paid link posts: what changes for your company
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Facebook Pages link limit schema with Meta One for Business – SHM Studio analysis
Robots.txt and AI Crawlers: Cloudflare Manages Everything by Category
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Robots.txt Schema with AI Crawler Management by Category via Cloudflare Bot Preference Sync – SHM Studio
Google Discover Tests Topic Overviews: What Changes for Videos
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Google Discover Topic Overviews Schema with Videos and SEO Topic Clustering – SHM Studio
Instagram creator partnerships: why they work better than brand posts
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Instagram creator partnership schema with arrows between creator and brand profile — SHM Studio
Content validation workflow for AI Search: how to do it
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Content validation workflow schema for AI Search and organic visibility – SHM Studio
Google Merchant Center UCP: cart transferred to the site
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Diagram of how the Google Merchant Center UCP cart transfer works for e-commerce – SHM Studio
Sponsored Agents OpenAI: AI advertising with HubSpot and Shopify
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OpenAI Sponsored Agents Schema with HubSpot and Shopify integrations for AI ad automation – SHM Studio
WhatsApp Business MCP: Automated Setup with AI Agents
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MCP Server Schema for WhatsApp Business with AI Agents for Automated Setup – SHM Studio
ChatGPT and Business Data: How to Disable Human Review
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Human Review of ChatGPT Conversations and Business Data Risks – SHM Studio
AI in marketing: the hidden costs that erode efficiency
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Diagram of hidden AI costs in marketing: Real ROI and continuous maintenance – SHM Studio
ChatGPT and human reviewers: what contractors really read
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Diagram illustrating the human review flow of ChatGPT conversations and privacy risks for companies – SHM Studio
AI Visibility: The New Metric SMEs Aren't Measuring
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AI Visibility Schema for Italian SMEs: Brand Mentions on ChatGPT and Perplexity — SHM Studio
Google's AI licensing to publishers: what changes for content
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Google's AI pay-per-use licensing program for publishers – SHM Studio analysis
ChatGPT Ads click-to-chat: conversion without site traffic
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ChatGPT Ads click-to-chat format schema: from click to conversational AI agent – SHM Studio
Google Data Manager: Data Audits and Targeting with AI Agents
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Google Data Manager Schema with AI Agents for Data Audits and Campaign Targeting – SHM Studio