News

Creativity, precision, and vision.

In this space we share reflections, projects, and inspirations that tell our way of thinking and doing design. From visual identity to artificial intelligence, we explore the intersection of aesthetics, functionality, and innovation. Each article is an invitation to discover how we transform insights into experiences, and how design can generate value, emotion, and connection.

LinkedIn AI slop button: 1 million reports and what changes
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LinkedIn AI slop button and its impact on B2B content strategy — analysis by SHM Studio for Italian marketing managers
Inherent's Faraday beats Claude and GPT in research
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Faraday AI agent Inherent outperforms Claude and GPT in scientific research — SHM Studio analysis for Italian B2B
TikTok settlement of $400M: what changes for marketing
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TikTok settlement $400M and minor privacy: implications for digital marketing analyzed by SHM Studio
Netflix GenRec: LLM instead of traditional recommendation
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Netflix GenRec LLM recommendation engine personalization AI e-commerce — SHM Studio Milano analysis
AI and time-to-market: the Stampli case with ChatGPT
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AI Illustration time-to-market product launch with ChatGPT — SHM Studio Milano case study analysis
Netflix GenRec: LLMs instead of recommendation logic
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Visualization LLM recommendation engine Netflix GenRec — SHM Studio analysis on AI personalization and martech
LinkedIn AI slop button: 1 million reports in three weeks
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LinkedIn AI slop button hits over 1 million reports: what it means for your content game — analysis by SHM Studio
TikTok: $400 million deal on minors' privacy
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TikTok settlement $400 million minors' privacy: digital advertising impact analysis — SHM Studio Milano
One third of the web is written by AI: what changes for content marketing
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AI-generated web content chart and impact on SEO and content marketing 2026 — SHM Studio analysis
Greg Brockman and the new power at OpenAI towards IPO
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Greg Brockman and OpenAI's governance towards IPO — strategic analysis SHM Studio
OpenAI Zero Data Retention: Privacy-first APIs for AI campaigns
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OpenAI Zero Data Retention for privacy-first AI campaigns — SHM Studio analysis for Italian marketers
Google editorial preferences: new tool against AI traffic drop
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Google editorial preferences to counter the drop in AI search traffic — SHM Studio SEO analysis
ChatGPT Ads is rolling out in Europe: 31 markets open for advertisers
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ChatGPT Ads Europe expansion 31 markets: advertising opportunities for Italian advertisers according to SHM Studio
Alexa+ free on Fire TV: what changes for AI strategies
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Alexa+ free on Fire TV without Prime: Amazon's AI strategy analyzed by SHM Studio for Italian digital marketing
Meta AI comes to Mac: what changes for marketing
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Meta AI Mac app for digital marketing - SHM Studio analysis on productivity and content creation with desktop AI
Google AI Study Tools in Search and Gemini: what changes
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Google AI study tools integrated into Search and Gemini: looking at the opportunities for edtech and content marketing — SHM Studio
Stripe acquires OpenRouter: the real AI strategy
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Stripe acquires OpenRouter for multi-model AI: strategic analysis for Italian marketing managers — SHM Studio
ChatGPT Ads arrives in Europe: 31 markets in 2026
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ChatGPT Ads Europe 31 markets expansion: strategic analysis for Italian marketing managers — SHM Studio
OpenAI strengthens AI security after the breach on Hugging Face
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AI security enterprise deployment after the OpenAI Hugging Face breach 2026 — SHM Studio Milano analysis
ChatGPT Ads is rolling out in Europe: 31 markets open for advertisers
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ChatGPT Ads European 31 markets expansion: strategic analysis for Italian advertisers — SHM Studio