News

Creativity, precision, and vision.

In this space we share reflections, projects, and inspirations that tell our way of thinking and doing design. From visual identity to artificial intelligence, we explore the intersection of aesthetics, functionality, and innovation. Each article is an invitation to discover how we transform insights into experiences, and how design can generate value, emotion, and connection.

Google Site Kit automatically tracks checkouts and leads on WordPress
Discover more
Abstract shapes evoking data flows and digital connections for conversion tracking with Google Site Kit and SHM Studio
AI content without review: risks, rules and how to protect yourself
Discover more
Abstract shapes evoking the AI content review process for editorial governance — SHM Studio
IRL events and creator marketing: how to measure ROI
Discover more
Abstract shapes evoking physical and digital connection in IRL creator marketing events – SHM Studio
Creator partnerships: what companies can learn from brands that get it right
Discover more
Abstract illustration of creator partnerships and marketing ROI for Italian companies — SHM Studio
Fake author profiles: Google calls them deception and penalizes them
Discover more
Abstract illustration about fake author profiles and Google SEO penalties — SHM Studio, 2026
B2B marketing: the problem isn't ROI, it's proof
Discover more
Abstract illustration of B2B marketing attribution with arcs and connected nodes — SHM Studio
Shopify and AI channels: what changes for your e-commerce store
Discover more
Abstract illustration of Shopify AI channels with spheres connected by ribbons — SHM Studio e-commerce analysis 2026
The buyer has changed because of AI: your marketing plan is already behind
Discover more
Abstract illustration of the gap between the AI buyer journey and the traditional marketing plan — SHM Studio
TikTok certification badges for agencies: what to check
Discover more
Abstract illustration of TikTok certification badge levels for partner agencies – SHM Studio
AI search and SEO: 7 myths debunked by real data
Discover more
Abstract illustration about AI search and SEO myths debunked by real data – SHM Studio, 7 converging arcs
Fact-checking AI content: Google is making it mandatory
Discover more
Abstract illustration about fact-checking AI content for SEO and Google rankings — SHM Studio
Creative production with AI in-house: when it's really worth it
Discover more
Abstract illustration on creative production with AI for marketing — SHM Studio
GEO as a Revenue Channel: What It Means for Italian Companies
Discover more
Abstract shapes evoking GEO visibility in AI engines for Italian SMEs – SHM Studio
Google Pays Sites for AI Answers: What It Means for You
Discover more
Abstract illustration of the Google AI Overviews program that pays sites for content used in AI answers — SHM Studio
ChatGPT Ads: why budgets are still in the test phase
Discover more
Abstract illustration of the ChatGPT Ads measurement gap — SHM Studio analysis of budgets and metrics
Amazon Ads measurement: what to ask before upping your budget
Discover more
Abstract illustration about Amazon Ads measurement and ad attribution — SHM Studio
Brand Context and AI: How to Change What Engines Say About You
Discover more
Machine-layer and brand context diagram for AI visibility — SHM Studio structured SEO schema
Advanced ChatGPT Plug-ins: Automations and App-Like Interfaces
Discover more
Diagram of the new ChatGPT plug-ins with automations and interactive panels — SHM Studio
Amazon Ads multi-format AI: what changes for those who buy ad space
Discover more
Amazon Ads AI Diagram for multi-format campaigns and budget optimization — SHM Studio
Google's AI Report: How to Turn It into Useful Data
Discover more
Three-layer framework for combining Google's AI report, GA4 and sales data — SHM Studio