News

Creativity, precision, and vision.

In this space we share reflections, projects, and inspirations that tell our way of thinking and doing design. From visual identity to artificial intelligence, we explore the intersection of aesthetics, functionality, and innovation. Each article is an invitation to discover how we transform insights into experiences, and how design can generate value, emotion, and connection.

Reddit video and audio: the new frontier of content marketing
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Reddit video and audio for content marketing: new opportunities for Italian brands analyzed by SHM Studio
Meta's AI: why the public isn't following Zuckerberg
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Gap between Zuckerberg's AI vision and actual Meta user adoption — SHM Studio analysis
YouTube changes view count: what changes for marketers
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YouTube Analytics screen showing the new instant view count feature — video marketing KPI breakdown by SHM Studio Milan
Anthropic at $65B ARR: what it means for martech
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Chart of Anthropic AI enterprise ARR growth 2026 strategic analysis martech SHM Studio Milan
ChatGPT Computer History: activity tracking and privacy
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ChatGPT Computer History desktop activity tracking on macOS — SHM Studio analysis on privacy and marketing automation
Meta's AI Vision: Why the Market Isn't Buying It Yet
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Meta AI Vision and Market Adoption: Strategic Analysis for Italian Advertisers — SHM Studio Milan
Stripe acquires OpenRouter for 7 billion: what changes
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Stripe acquires OpenRouter for 7 billion: AI infrastructure and digital marketing analyzed by SHM Studio
GPT-5.6 for AI agents: technical guide for builders
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GPT-5.6 architecture diagram with smart routing between AI models — SHM Studio Milan analysis
GPT-5.6 Sol Ultrafast: 14X speed and 750 tokens/sec
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GPT-5.6 Sol Ultrafast speed 750 tokens per second for real-time marketing — SHM Studio analysis
GPT-5.6 Sol Ultrafast: 14x faster for enterprise
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GPT-5.6 Sol Ultrafast fast mode for enterprise — marketing impact analysis by SHM Studio
Writer launches low-cost AI model to cut tokens
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New AI Writer model to cut token costs in marketing campaigns — SHM Studio Milan analysis
Writer launches low-cost AI model to reduce token costs
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Writer new AI model to cut token costs in marketing campaigns — SHM Studio analysis
GPT-5.6 for AI agents: technical guide and cost-efficiency
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GPT-5.6 AI agents and Responses API for Italian SMEs — SHM Studio Milan technical analysis
X algorithm open source: what changes for brands and creators
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Stylized screenshot of the open-source X algorithm with organic reach graphs — SHM Studio analysis
Agentic AI in business: from OpenAI research to practice
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Agentic AI in Italian businesses: analysis of the 2026 OpenAI research by SHM Studio Milano
Agentic AI in businesses: from OpenAI research to facts
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Agentic AI enterprise adoption 2026: analysis of OpenAI research for Italian SMEs — SHM Studio
Ads in ChatGPT: OpenAI Opens to Advertising in 2026
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Ads in ChatGPT: new AI advertising inventory for Italian B2B advertisers — SHM Studio Milano analysis
Automattic's Mesh CRM arrives on Android: AI for contacts
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Mesh CRM Automattic on Android for AI contact management in Italian SMEs — SHM Studio analysis
Meta Creator Studio app: AI assistant for content creators
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Meta Creator Studio standalone app with AI assistant for content creators — SHM Studio analysis for Italian marketing managers
Ads in ChatGPT: OpenAI Monetizes the Most Used Chatbot
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Ads in ChatGPT: new advertising opportunities in conversational AI analyzed by SHM Studio Milano