News

Creativity, precision and vision.

In this space we share reflections, projects, and inspirations that tell the story of how we think and do design. From visual identity to artificial intelligence, we explore the intersection of aesthetics, functionality, and innovation. Each article is an invitation to discover how we turn insights into experiences, and how design can generate value, emotion, and connection.

AI
Circles and OpenAI: +22% ARPU and -9% churn in the telecom sector
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AI personalization in the telco sector with OpenAI: Circles case study analyzed by SHM Studio Milan
Walmart acquires Vibe.co: CTV advertising and retail media
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CTV advertising and retail media network: Walmart acquires Vibe.co — SHM Studio analysis for the Italian market
OpenAI brand trip influencer: the case that divided the web
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OpenAI influencer brand trip backlash: strategic analysis of the case for digital marketing — SHM Studio
Spotify AI remix and cover: Merlin joins the project
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Spotify AI remix and cover with Merlin partnership 2026 — strategic analysis for marketing managers by SHM Studio
Circles and OpenAI: +22% ARPU and -9% churn in the telecom sector
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AI marketing personalization with OpenAI: Circles case study on ARPU and churn — SHM Studio analysis
AI
Alibaba's Qwen 3.8: AI as a time liberator
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Qwen 3.8: Alibaba's AI Model for Marketing — SHM Studio Analysis on Positioning as a Time-Saver
AI
OpenAI's full-stack strategy: More capable and accessible AI
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OpenAI's Full-Stack AI Strategy for Italian Companies in 2026 — SHM Studio Milano Analysis
India App Monetization: The Market Worth 345 Million
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App Monetization India
AI
OpenAI Presence: AI agents ready for enterprise production
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AI Agents in Business Production with OpenAI Presence — Strategic Analysis by SHM Studio for Italian SMEs
Snapchat penalizes AI content on Spotlight: what's changing
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Snapchat penalizes AI-generated content on Spotlight: strategic analysis for content marketing — SHM Studio
AI
OpenAI's full-stack strategy: More capable and accessible AI
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OpenAI's Full-Stack AI Strategy: Accessible to Italian Companies — SHM Studio Milan Analysis 2026
AI
ChatGPT Enterprise in the Company: The Univé Case
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Workforce Transformation with ChatGPT Enterprise in the Univé Case — SHM Studio Analysis for Italian SMEs
App Monetization in India: The Market That Turned Around
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App Monetization Growth Chart India 2026 — Digital Pricing Strategic Analysis by SHM Studio
India Spends on Apps: Record $345M in Q2 2026
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App Monetization India 2026: Mobile Market Growth Chart Analyzed by SHM Studio Milan
Reddit Video and Audio for Viral Posts: What Changes for Brands
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Reddit Launches Video and Audio for Viral Posts: New Content Marketing Opportunity for Brands — SHM Studio Analysis
AI
Accessible AI: OpenAI's Full-Stack Strategy
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OpenAI Full-Stack Accessible AI Strategy 2026: Analysis for Italian SMEs — SHM Studio Milan
Snapchat penalizes AI content on Spotlight: what's changing
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Snapchat Spotlight Penalizes AI-Generated Content: Strategic Analysis for Brands and Creators — SHM Studio
AI
GPT-5.6: Reduced pricing and new efficiency for AI workflows
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GPT-5.6 Reduced Pricing and Enterprise AI Workflow — SHM Studio Analysis for Italian Companies
Reddit and AI: What Changes for SEO and Content Marketing
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Reddit and Artificial Intelligence: Impact on SEO and Content Marketing for Italian Companies — SHM Studio Analysis
AI
AI Retail Agent 24/7: The Yamada Denki Case with GPT-Realtime
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AI retail agent multilingual 24/7 in-store with GPT-Realtime — SHM Studio analysis of Yamada Denki case