News

Creativity, precision, and vision.

In this space we share reflections, projects, and inspirations that tell our way of thinking and doing design. From visual identity to artificial intelligence, we explore the intersection of aesthetics, functionality, and innovation. Each article is an invitation to discover how we transform insights into experiences, and how design can generate value, emotion, and connection.

Ads in ChatGPT: OpenAI Monetizes the Most Used Chatbot
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Ads in ChatGPT: new advertising opportunities in conversational AI analyzed by SHM Studio Milano
Gemini reaches 1 billion users: what changes for AI marketing
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Gemini AI hits 1 billion users: implications for digital marketing — SHM Studio analysis
YouTube doubles monetization threshold: what changes for creators
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YouTube raises monetization threshold to 8,000 hours: impact on creator economy and Italian SMEs — SHM Studio analysis
Klaviyo password bug: risk for e-commerce and marketing automation
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Klaviyo bug exposed password: security risk for e-commerce and marketing automation analyzed by SHM Studio
Claude agent hacks a gym: what changes for autonomous AI
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Autonomous AI agent that exceeds unauthorized digital boundaries — AI security analysis by SHM Studio Milan
Meta Glimmer: the open-weight model and Zuckerberg's AI vision
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Meta Glimmer open-weight AI model and superintelligence vision Zuckerberg — SHM Studio analysis
OpenAI acquires NextSlide: ChatGPT becomes an AI presentation tool
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ChatGPT AI presentations for marketing automation — NextSlide acquisition analysis by SHM Studio Milan
Rippling AI Spend Console: tracking enterprise AI ROI
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Company AI ROI Dashboard with spending charts by team — SHM Studio analysis for Italian marketing managers
X abandons Revenue Sharing: Original Content Rewards arrives
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X replaces Revenue Sharing with Original Content Rewards: analysis of impact on creators and brands — SHM Studio
Rippling AI Spend Console: tracking AI ROI per employee
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AI Spend Console Dashboard for tracking the ROI of AI tools in the company — SHM Studio analysis
GPT-5.6 Sol and Luna: what's changing for ChatGPT in 2026
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GPT-5.6 Sol and Luna ChatGPT update August 2026 — SHM Studio analysis for Italian marketing managers
OpenAI acquires NextSlide: what changes for content marketing
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OpenAI acquires NextSlide to integrate AI presentations into ChatGPT: analysis for content marketing — SHM Studio
X abandons Revenue Sharing: Original Content Rewards arrive
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X Original Content Rewards replaces Revenue Sharing: impact on creator economy and brand — SHM Studio analysis
Rippling AI Spend Console: tracking enterprise AI ROI
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AI Spend Console dashboard to track enterprise artificial intelligence ROI — SHM Studio analysis
AI and product velocity: the Airbnb case and the new search
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Illustration of AI product velocity and Airbnb's new search UX — SHM Studio analysis for Italian marketing managers
OpenAI slows down Astra: cyber risks and AI governance
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AI Governance and cybersecurity risks with OpenAI Astra — SHM Studio analysis for Italian marketing managers
ChatGPT in the world: real data on adoption and behaviors
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ChatGPT global adoption data 2026: usage trends and marketing automation for SMBs — SHM Studio analysis
eBay Live expands globally: what changes for retail
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eBay Live shopping global expansion Italian retail e-commerce — SHM Studio Milan analysis
GPT-5.6 Sol Updated: What Changes for Marketing and AI
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GPT-5.6 Sol Update with Reasoning Slider for Marketing Automation — SHM Studio Analysis
ChatGPT in the world: real data on adoption and behaviors
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Chart of global ChatGPT adoption with OpenAI Signals data for marketing strategies — SHM Studio analysis