Marketing and performance ADV: news and guides | SHM Studio

Paid media, creator and affiliate marketing, campaign playbook: platform updates interpreted as impact on budget, results, and marketing decisions.

AI in Marketing: The Hidden Costs Eating Into Your Efficiency

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Diagram of the hidden costs of AI in marketing: real ROI and ongoing maintenance – SHM Studio

ChatGPT Ads click-to-chat: conversions without website traffic

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Diagram of the ChatGPT Ads click-to-chat format: from click to conversational AI agent – SHM Studio

Google and Meta Ads automate: how to stay in control

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Amazon DSP on ChatGPT Ads: An Opportunity for Italian B2B

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Amazon DSP and ChatGPT Ads integration for B2B campaigns: opportunities for Italian SMEs analyzed by SHM Studio

Ad attribution: when models fool your budget

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Ad attribution dashboard comparing modeled and measured data — SHM Studio analysis for Italian SMEs

Google Ads Local Customer Optimization: what changes for retail

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Google Ads Local Customer Optimization for retail Performance Max campaigns and Store Sales measurement – SHM Studio analysis

Bot and AI traffic: how to protect your ad budget in 2026

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Visualization of bot and AI traffic impacting paid media campaigns and retargeting, SHM Studio analysis

TikTok voice comments and polls: what changes for brands

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TikTok voice comments and interactive polls for Italian brands — SHM Studio Milan strategic analysis

Amazon Alexa Shopping AI Anti-Scam: What Changes for Retail

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Amazon Alexa AI anti-scam for digital retail — strategic analysis by SHM Studio for Italian marketing managers

Alexa purchase notifications: how Update Me When works

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Alexa custom notifications for e-commerce purchase triggers, SHM Studio analysis of voice commerce in Italy

Google Pics vs Canva: generative AI redraws design

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Google Pics vs Canva: generative AI comparison for design and content marketing — SHM Studio analysis

ChatGPT Ads at $1B ARR: what changes for Italian SMEs

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ChatGPT Ads reaches $1 billion ARR: analysis for Italian SMEs by SHM Studio Milan

YouTube Amazon Affiliate: creators tag products and earn commissions

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YouTube Amazon affiliate integration for creators: product tags and commissions — SHM Studio analysis for Italian brands

Google AI Mode Becomes a Travel Agent: What Changes

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Google AI Mode as a travel agent for travel booking and e-commerce — SHM Studio analysis 2026

AI Branding: Why Names Confuse and What's Changing

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AI branding and communicating complex products: a strategic analysis for marketing managers — SHM Studio

Flipboard Acquires Graze: Privacy-First Ad Tech in the Open Social Web

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Flipboard acquires Graze for creator monetization and privacy-first ad tech in the open social web: SHM Studio analysis

Instagram First Draft: Automatic Reels Editing in 10 Seconds

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Instagram First Draft automatic Reels editing in 10 seconds — SHM Studio strategic analysis for Italian brands

Alibaba's Wan3.0: AI video from text and documents

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AI video generation from documents with Alibaba Wan3.0 for SME content marketing — analysis by SHM Studio

LinkedIn AI slop button: one million reports and what changes for companies

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LinkedIn AI slop button with over 1 million reports: the impact on content strategies — analysis by SHM Studio

Google AI Study Tools in Search and Gemini: What Changes

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Google AI study tools integrated into Search and Gemini: an analysis of opportunities for edtech and content marketing — SHM Studio