Marketing and performance ADV: news and guides | SHM Studio

Paid media, creator and affiliate marketing, campaign playbook: platform updates interpreted as impact on budget, results, and marketing decisions.

ChatGPT Ads Arrives in Europe: 31 Markets Open to Advertisers

Discover more

ChatGPT Ads European expansion to 31 markets: strategic analysis for Italian advertisers — SHM Studio

Reddit Video and Audio: The New Frontier of Content Marketing

Discover more

Reddit video and audio for content marketing: new opportunities for brands, analyzed by SHM Studio

YouTube changes how it counts views: what it means for marketers

Discover more

YouTube Analytics screen showing the new instant view count — SHM Studio Milan video marketing KPI analysis

Meta's AI Vision: Why the Market Isn't Buying It Yet

Discover more

Meta AI Vision and Market Adoption: Strategic Analysis for Italian Advertisers — SHM Studio Milan

Ads in ChatGPT: OpenAI Opens the Door to Advertising in 2026

Discover more

Ads in ChatGPT: new AI advertising inventory for Italian B2B advertisers — analysis by SHM Studio Milan

Meta Creator Studio app: an AI assistant for content creators

Discover more

Meta Creator Studio standalone app with an AI assistant for content creators — SHM Studio analysis for Italian marketing managers

Ads in ChatGPT: OpenAI Monetizes the World's Most-Used Chatbot

Discover more

Ads in ChatGPT: new advertising opportunities in conversational AI, analyzed by SHM Studio Milan

YouTube Partner Program 2027: the new 8,000-hour threshold

Discover more

YouTube raises monetization threshold to 8,000 hours: impact on creator economy and Italian SMEs — SHM Studio analysis

X drops Revenue Sharing: Original Content Rewards are coming

Discover more

X Original Content Rewards replaces Revenue Sharing: impact on the creator economy and brands — SHM Studio analysis

eBay Live shopping: global expansion and opportunities for Italian retail

Discover more

eBay Live shopping global expansion, e-commerce and Italian retail — analysis by SHM Studio Milan

AI Search and E-commerce: Shopify Orders Up 300% in Q2 2026

Discover more

AI search and e-commerce: chart of Shopify order growth in Q2 2026, analyzed by SHM Studio Milan

Reddit AI Moderation: Less Karma, More Participation

Discover more

Reddit AI moderation reduces the weight of karma for new users: SHM Studio's analysis of the impact on community management

Walmart acquires Vibe.co: CTV advertising and retail media

Discover more

CTV advertising and retail media networks: Walmart acquires Vibe.co — SHM Studio analysis for the Italian market

OpenAI influencer brand trip: the case that divided the web

Discover more

Spotify AI remixes and covers: Merlin joins the project

Discover more

Spotify AI remixes and covers with the Merlin partnership 2026 — strategic analysis for marketing managers by SHM Studio

India pays for apps: record $345M in Q2 2026

Discover more

India app monetization 2026: mobile market growth chart analyzed by SHM Studio Milan

Reddit Video and Audio for Viral Posts: what changes for brands

Discover more

Reddit launches video and audio for viral posts: a new content marketing opportunity for brands — SHM Studio analysis

Snapchat downranks AI content in Spotlight: what changes

Discover more

Snapchat Spotlight downranks AI-generated content: strategic analysis for brands and creators — SHM Studio

LinkedIn vs. AI slop: reporting and proofreading instead of the writer

Discover more

LinkedIn introduces AI slop reporting and a proofreading tool — strategic analysis for Italian marketing managers by SHM Studio

X and WFA: legal settlement and its impact on social media buying

Discover more