Marketing and ADV performance

Creativity, precision, and vision.

Paid media, creator and affiliate marketing, campaign playbook: platform updates interpreted as impact on budget, results, and marketing decisions.

Fish Audio raises $52M: AI voice models for creators and enterprises
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AI voice models for creators and enterprises: 2026 martech opportunity analyzed by SHM Studio Milan
Apple Upgrade with Klarna: Device Leasing Is Changing Retail Tech
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Apple Upgrade with Klarna: device leasing and premium retail tech strategies — SHM Studio analysis
Snapchat and Spotify: real-time listening and new levers for brands
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Snapchat and Spotify real-time integration for brand marketing — SHM Studio analysis, Milan 2026
Meta AI in Threads DMs: what changes for brands
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Meta AI in Threads DMs: new marketing automation opportunities for Italian brands — SHM Studio analysis
Vertical video: the definitive turning point for SMEs and retail
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Vertical video strategy for Italian SMEs on TikTok, Instagram and YouTube — SHM Studio analysis 2026
Attie AI on Bluesky: open social listening on AT Protocol
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Attie AI Bluesky social listening on AT Protocol — trend analysis for marketing managers, by SHM Studio
Meta and the AI optimism ad: a lesson in brand storytelling
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Meta AI campaign with David Bowie's Five Years: a lesson in brand storytelling and cultural awareness — SHM Studio analysis
AI transparency in newsletters: what changes for content marketing
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AI transparency in Substack newsletters: implications for content marketing — SHM Studio analysis
Apple and Klarna Lease-to-Own: What Changes for Pricing in 2026
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Apple and Klarna lease-to-own for iPhone, iPad and Mac: pricing strategy analysis — SHM Studio Milan
Adobe AI Photo Critique: What It Means for Visual Marketing
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Adobe Project Indigo with AI for photo critique and visual marketing — SHM Studio's analysis for e-commerce and content creators
Beehiiv AI Copilot: growth and analytics for newsletters
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Beehiiv AI Copilot for newsletter growth and analytics — SHM Studio analysis for Italian marketing managers
X and Grok AI against content theft: what changes for creators
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X uses Grok AI against content theft to protect creators: strategic analysis by SHM Studio
Google Vids AI avatar: video marketing with your own digital face
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Google Vids AI avatar for personalized video marketing — SHM Studio strategic analysis for marketing managers
Whatnot acquires Shaped: real-time ML for live shopping
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Real-time recommendation engine for live shopping: analysis of the Whatnot-Shaped acquisition — SHM Studio
X changes algorithm: mutual followers and organic reach
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X Algorithm and Mutual Followers: Impact on Organic Brand Reach — SHM Studio Milan Analysis
Meta removes AI feature on Instagram after backlash
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Meta removes AI feature on Instagram after creator backlash — SHM Studio analysis for Italian marketing managers
LinkedIn and AI-generated content: 41% of posts are artificial
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LinkedIn AI-generated content 2026 Graph: SHM Studio analysis on authenticity and AI slop in long-form posts
Google Photos Video Remix: the AI that transforms your videos
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Google Photos Video Remix AI for video marketing and brand visual storytelling — SHM Studio analysis
Meta Muse Image: the AI generator for ads and content creation
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Meta Muse Image AI generator for advertising and content creation, analysis by SHM Studio Milan
X launches in-app video editor to fight recycled content
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X in-app video editor for original social media content — SHM Studio strategic analysis for Italian brands