Marketing and ADV performance

Creativity, precision, and vision.

Paid media, creator and affiliate marketing, campaign playbook: platform updates interpreted as impact on budget, results, and marketing decisions.

Creator economy: how UTA builds lasting talent
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Creator economy and influencer marketing strategy for 2026, analyzed by SHM Studio for Italian SMEs
AI and advertising: why results matter more than hype
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AI advertising and business results: strategic analysis for Italian marketing managers — SHM Studio
Riverside launches AI newsletters from audio: what changes
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AI-generated newsletters from audio: new content marketing opportunities for Italian brands — SHM Studio
Google Nano Banana 2 Lite: a faster AI image generator
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Google Nano Banana 2 Lite AI image generator for content marketing — SHM Studio Milan analysis
Threads Live Chats: new features and wider access
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Threads Live Chats new 2026 features for brand community building and engagement — SHM Studio Milan
Gemini generates AI images for free: what changes for content marketing
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Gemini generates custom AI images for free: content marketing opportunities according to SHM Studio
Customizable Instagram algorithm: what changes for brands
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Customizable Instagram algorithm for brands: organic reach and content marketing strategies — SHM Studio Milan
TikTok super app: opportunities for Italian brands in 2026
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TikTok super app and social commerce for Italian brands in 2026 — strategic analysis by SHM Studio Milan
Adobe Acquires Topaz Labs: What Changes for Agencies
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Adobe acquires Topaz Labs: AI integration for creative tools and marketing agencies — SHM Studio analysis
YouTube Shorts updates its UX: what changes for creators and advertisers
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YouTube Shorts TikTok-like UX update with clear screen and heart button — SHM Studio analysis for creators and advertisers
Meta AI Companion for Facebook Creators: what changes
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Meta AI companion for Facebook creators, analyzed by SHM Studio for Italian digital marketing in 2026
Figma 2026: code layers, animations and AI for custom plugins
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Figma 2026 update: code layers, animations and AI for custom plugins — SHM Studio Milan analysis
Google DeepMind and A24: $75M for AI in Film
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AI filmmaking tools Google DeepMind and A24: analysis of the $75M investment for creative agencies — SHM Studio
Instagram Takes On Netflix with Long-Form Content and Live TV
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Instagram TV takes on Netflix with long-form and live content: advertising strategies for Italian marketers — SHM Studio
Snap Launches Dotmo: The AI Video Spinoff That Changes the Game
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Snap spinoff Dotmo: AI video content creation and automation for digital marketing — analysis by SHM Studio
AI clones in wellness: the Karamo Brown and Kē App case
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AI clones and personal branding in wellness: Karamo Brown and Kē app case analysis — SHM Studio Milan
User-Controlled Social Algorithms: What Changes for SMEs
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User-controlled social algorithms: opportunities for Italian SMEs according to SHM Studio
AI in brand messaging: do 60% of consumers trust it?
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Chart showing consumer distrust of AI in brand messaging — analysis by SHM Studio
Fox acquires Roku: what changes for streaming and SMBs
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Fox acquires Roku for 22 billion: impact on CTV data and video marketing for SMBs — analysis by SHM Studio
Meta AI Mode on Facebook: what changes for SMBs
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Meta AI Mode on Facebook for Italian SMBs: targeting and content strategy opportunities analyzed by SHM Studio