Marketing and ADV performance

Creativity, precision, and vision.

Paid media, creator and affiliate marketing, campaign playbook: platform updates interpreted as impact on budget, results, and marketing decisions.

Mirage: Video Generation with Persistent Spatial Memory
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Mirage by Microsoft Research: video generation with persistent spatial memory in latent space — analysis by SHM Studio
Pinterest Amazon Storefront: Easier Affiliate Marketing for Creators and SMEs
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Pinterest Amazon Storefront integration for affiliate marketing and SME social commerce — analysis by SHM Studio
Microsoft Lens: Data Quality Beats Scale in Generative Models
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Generative AI models and data quality: Microsoft Lens analyzed by SHM Studio for Italian SMEs
Meta AI Creator Assistant on Facebook: what changes for creators
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Meta AI Creator Assistant on Facebook to optimize posting and engagement — SHM Studio analysis for Italian SMEs
Suno Raises $400M: What It Means for B2B Content Creators
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AI music generator Suno and B2B opportunities for Italian content creators — SHM Studio analysis 2026
Amazon AI product images: what changes for e-commerce
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Amazon brings AI-generated product images into search: the impact on e-commerce, analyzed by SHM Studio
Episodic Reels on Instagram and Facebook: Meta tests Series
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Episodic Instagram Reels with Meta's Series format — social media strategy for Italian SMEs analyzed by SHM Studio
The Mall: A Universal Feed for Online Shopping
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Universal online shopping feed for Italian retail SMEs: SHM Studio's analysis of e-commerce aggregators in 2026
Old school web vs AI hype: a founder's winning bet
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Traditional web strategy vs AI hype for Italian SMEs — SHM Studio analysis of digital niches in 2026
ElevenLabs Music v2: Multi-Genre AI Audio Generation
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ElevenLabs Music v2 multi-genre AI audio generation for Italian SMEs — analysis by SHM Studio Milan
Gemini Omni: realistic AI video and what it means for SMEs
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Gemini Omni, Google's multimodal AI model for realistic video — SHM Studio analysis for Italian SMEs
Meta Forum: The New Community App for Brands and SMEs
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Meta Forum, the new community app for Italian SMEs: B2B engagement and brand loyalty, analysis by SHM Studio
Spotify and Universal Music: AI covers and fan-made remixes can now be monetized
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Spotify and Universal Music Group deal on AI covers, fan-made remixes and monetization — SHM Studio analysis
Clouted: AI for Viral Clips Raises a $7 Million Seed Round
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Automated AI video clipping for Italian SMEs — short-form video strategy with SHM Studio Milan
Runway takes on Google with AI video and world models
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Runway AI takes on Google with generative video and world models — SHM Studio analysis for Italian SMEs
Instagram Instants: how ephemeral content is changing engagement
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Instagram Instants ephemeral content for engagement and follower retention at Italian SMEs - SHM Studio Milan
Meta AI on Threads: Real-Time Context and Recommendations
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Meta AI integration on Threads for real-time engagement and SME lead generation — analysis by SHM Studio
Ad-free TikTok subscription in the UK: what changes for SMEs
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TikTok ad-free subscription plan in the UK: impact on Italian retail SMEs and social strategy - SHM Studio
Ads in ChatGPT: What Changes for Italian SMEs
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Advertising in ChatGPT: new digital marketing opportunities for Italian SMEs, according to SHM Studio
Etsy on ChatGPT: conversational shopping changes the rules
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Etsy brings conversational shopping to ChatGPT: a new AI e-commerce channel analyzed by SHM Studio