Advertising, Paid Media & Video : news, guides and insights | SHM Studio

What's new on Google, Meta, LinkedIn, and TikTok Ads, plus AI tools for video and content, broken down by how they impact your campaigns and budget.

LinkedIn AI slop button: 1 million reports in three weeks

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LinkedIn AI slop button hits over 1 million reports: what it means for your content game — analysis by SHM Studio

ChatGPT Ads is rolling out in Europe: 31 markets open for advertisers

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ChatGPT Ads Europe expansion 31 markets: advertising opportunities for Italian advertisers according to SHM Studio

Google AI Study Tools in Search and Gemini: what changes

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Google AI study tools integrated into Search and Gemini: looking at the opportunities for edtech and content marketing — SHM Studio

ChatGPT Ads arrives in Europe: 31 markets in 2026

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ChatGPT Ads Europe 31 markets expansion: strategic analysis for Italian marketing managers — SHM Studio

ChatGPT Ads is rolling out in Europe: 31 markets open for advertisers

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ChatGPT Ads European 31 markets expansion: strategic analysis for Italian advertisers — SHM Studio

Reddit video and audio: the new frontier of content marketing

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Reddit video and audio for content marketing: new opportunities for Italian brands analyzed by SHM Studio

Meta's AI: why the public isn't following Zuckerberg

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Gap between Zuckerberg's AI vision and actual Meta user adoption — SHM Studio analysis

YouTube changes view count: what changes for marketers

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YouTube Analytics screen showing the new instant view count feature — video marketing KPI breakdown by SHM Studio Milan

Meta's AI Vision: Why the Market Isn't Buying It Yet

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Meta AI Vision and Market Adoption: Strategic Analysis for Italian Advertisers — SHM Studio Milan

Ads in ChatGPT: OpenAI Opens to Advertising in 2026

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Ads in ChatGPT: new AI advertising inventory for Italian B2B advertisers — SHM Studio Milano analysis

Ads in ChatGPT: OpenAI Monetizes the Most Used Chatbot

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Ads in ChatGPT: new advertising opportunities in conversational AI analyzed by SHM Studio Milano

eBay Live expands globally: what changes for retail

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eBay Live shopping global expansion Italian retail e-commerce — SHM Studio Milan analysis

AI Search E-commerce: Shopify +300% Orders Q2 2026

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AI Search E-commerce: Shopify Order Growth Chart Q2 2026 Analyzed by SHM Studio Milan

Reddit AI Moderation: Less Karma, More Participation

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Reddit AI moderation reduces karma weight for new users: SHM Studio analysis on community management impact

Walmart acquires Vibe.co: CTV advertising and retail media

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CTV advertising and retail media networks: Walmart acquires Vibe.co — SHM Studio analysis for the Italian market

Reddit Video and Audio for Viral Posts: What Changes for Brands

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Reddit launches video and audio for viral posts: new content marketing opportunity for brands — SHM Studio analysis

LinkedIn vs. AI Slop: Reporting and Proofreading Instead of Writers

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LinkedIn introduces AI slop reporting and proofreading tool — strategic analysis for Italian marketing managers by SHM Studio

X and WFA: legal agreement and impact on social media buying

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Apple Upgrade with Klarna: Device Leasing Changes Tech Retail

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Apple Upgrade with Klarna: Device Leasing and Premium Tech Retail Strategies — SHM Studio Analysis

Snapchat and Spotify: Real-Time Listening and New Levers for Brands

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