Marketing and ADV performance

Creativity, precision, and vision.

Paid media, creator and affiliate marketing, campaign playbook: platform updates interpreted as impact on budget, results, and marketing decisions.

Google Nano Banana 2 Lite: faster AI image generator
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Google Nano Banana 2 Lite AI image generator for content marketing — SHM Studio Milano analysis
Threads Live Chats: new features and expanded access
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Threads Live Chats new features 2026 for community building and brand engagement — SHM Studio Milano
Gemini generates free AI images: what changes for content marketing
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Gemini generates free personalized AI images: opportunities for content marketing according to SHM Studio
Instagram customizable algorithm: what changes for brands
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Instagram customizable algorithm for brands: organic reach and content marketing strategies — SHM Studio Milano
TikTok super app: opportunities for Italian brands in 2026
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TikTok super app and social commerce for Italian brands in 2026 — strategic analysis by SHM Studio Milan
Adobe acquires Topaz Labs: what changes for agencies
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Adobe acquires Topaz Labs: AI integration for creative tools and marketing agencies — SHM Studio analysis
YouTube Shorts updates UX: what's changing for creators and advertisers
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YouTube Shorts UX update TikTok-like with clear screen and heart — SHM Studio analysis for creators and advertisers
Meta AI Companion for Facebook Creators: what changes
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Meta AI companion for Facebook creators analyzed by SHM Studio for Italian digital marketing 2026
Figma 2026: code layers, animations and AI for custom plugins
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Figma 2026 update code layers animations and custom AI plugin — SHM Studio Milan analysis
Google DeepMind and A24: $75M on AI in cinema
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AI filmmaking tools Google DeepMind and A24: analysis of the $75M investment for creative agencies — SHM Studio
Instagram challenges Netflix with long-form content and live TV
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Instagram TV challenges Netflix with long formats and live streams: advertising strategies for Italian marketers — SHM Studio
Snap launches Dotmo: the AI video spinoff that changes the game
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Snap spinoff Dotmo AI video content creation automation for digital marketing — SHM Studio analysis
AI clones in wellness: the Karamo Brown and Kē App case
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AI clones and personal branding in wellness: Karamo Brown and Kē app case analysis — SHM Studio Milan
User-controlled social algorithms: what changes for SMEs
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User-controlled social algorithms: opportunities for Italian SMEs according to SHM Studio
AI in brand messages: do 60% of consumers trust it?
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Chart showing consumer distrust toward AI in brand messaging — SHM Studio analysis
Fox acquires Roku: what changes for streaming and SMBs
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Fox acquires Roku for $22B: impact on CTV data and SME video marketing — SHM Studio analysis
Meta AI Mode on Facebook: what changes for SMEs
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Meta AI Mode on Facebook for Italian SMEs: targeting opportunities and content strategy analyzed by SHM Studio
Mirage: video generation with persistent spatial memory
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Mirage Microsoft Research video generation with persistent spatial memory in latent space — SHM Studio analysis
Pinterest Amazon Storefront: simpler affiliate for creators and SMBs
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Pinterest Amazon Storefront integration for affiliate marketing and SME social commerce — SHM Studio analysis
Microsoft Lens: Data Quality Beats Scale in Generative Models
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Generative AI Models and Data Quality: Microsoft Lens analyzed by SHM Studio for Italian SMEs