Marketing and ADV performance

Creativity, precision, and vision.

Paid media, creator and affiliate marketing, campaign playbook: platform updates interpreted as impact on budget, results, and marketing decisions.

Meta AI Creator Assistant on Facebook: what changes for creators
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Meta AI Creator Assistant on Facebook to optimize posting and engagement — SHM Studio analysis for Italian SMEs
Suno raises $400M: what it means for B2B content creators
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AI music generator Suno and B2B opportunities for Italian content creators — SHM Studio 2026 analysis
Amazon AI product images: what changes for e-commerce
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Amazon integrates AI-generated product images into search: impact on e-commerce analyzed by SHM Studio
Episodic Reels on Instagram and Facebook: Meta tests Series
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Episodic Instagram Reels with Meta's Series format — social strategy for Italian SMEs analyzed by SHM Studio
The Mall: a universal feed for online shopping
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Universal online shopping feed for Italian SMEs — SHM Studio analysis on e-commerce aggregators 2026
Old school web vs AI hype: a founder's winning bet
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Traditional web strategy vs AI hype for Italian SMEs — SHM Studio analysis on digital niches 2026
ElevenLabs Music v2: multi-genre AI audio generation
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ElevenLabs Music v2 multi-genre AI audio generation for Italian SMEs — SHM Studio Milan analysis
Gemini Omni: Realistic AI videos and implications for SMEs
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Gemini Omni Google's multimodal AI model for realistic videos — SHM Studio analysis for Italian SMEs
Meta Forum: the new community app for brands and SMEs
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Meta Forum new app community for Italian SMEs B2B engagement and brand loyalty — SHM Studio analysis
Spotify and Universal Music: AI covers and fan-made remixes now monetizable
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Spotify and Universal Music Group deal on fan-made AI cover remixes and monetization — SHM Studio analysis
Clouted: AI for viral clips from a 7 million seed round
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Automated AI video clipping for Italian SMEs — short-form video strategy with SHM Studio Milan
Runway challenges Google with AI video and world models
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Runway AI challenges Google with generative video and world models — SHM Studio analysis for Italian SMEs
Instagram Instants: ephemeral content changes engagement
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Instagram Instants ephemeral content for engagement and follower retention Italian SMEs - SHM Studio Milan
Meta AI on Threads: real-time context and recommendations
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Meta AI integration on Threads for real-time engagement and SME lead generation — SHM Studio analysis
TikTok subscription ad-free UK: what changes for SMBs
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TikTok ad-free subscription plan UK impact on Italian retail SMEs social strategy SHM Studio
Ads in ChatGPT: what changes for Italian SMEs
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Advertising in ChatGPT: new opportunities for Italian SMEs in digital marketing according to SHM Studio
Etsy on ChatGPT: Conversational Shopping Changes the Game
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Etsy integrates conversational shopping into ChatGPT: new AI e-commerce channel analyzed by SHM Studio
Visual AI models: 6.5x more downloads than chatbots
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Visual AI models generate 6.5x more downloads than chatbots: strategic analysis for Italian SMEs — SHM Studio
Amazon price history 12 months: what changes for your e-commerce
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Chart of Amazon price trends over 12 months with SME e-commerce pricing strategy — SHM Studio Milano
ChatGPT Images 2.0: what the India case teaches SMEs
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AI image generation with ChatGPT Images 2.0 for Italian SMEs and visual e-commerce — SHM Studio analysis