SEO Copywriting: the best tools on the market

What are the best tools for SEO copywriting? In the past, the focus was entirely on placing keywords in the text. Writers obsessed over keyword density and sacrificed quality to make room for them.

Things have changed radically, because quality now matters far more. Today, to create SEO-optimized content, you need to publish text that is useful, easy to understand and well structured.

At the same time, choosing the right keywords to meet the needs of your market niche is still crucial.

Several useful tools can support this process and make SEO copywriting easier.

In this article, we list our favorites at SHM Studio, the tools we use every day in our work as a web agency in Milan.

The best tools for finding keywords and generating article ideas

In an increasingly competitive digital marketing landscape, SEO remains a cornerstone of online success. That's why we recently published an SEO guide for 2024. We also explored the impact of the Search Generative Experience (SGE) and how it will shape search results.

To get the most out of your optimization campaigns, as we said at the start, you can get help from dedicated tools. They don't just simplify researching and selecting the keywords most relevant to your target. They also offer suggestions for creating engaging content and keeping up with current trends.

Let's take a look at them.

Google Search Console

Google Search Console is an indispensable ally for doing SEO the right way. It offers a wide range of features that make both keyword research and idea generation for your articles easier.

First of all, it lets you review the queries that brought users to your site. This gives you valuable insight into the keywords people use to search for content similar to yours.

In the performance section, you also get a detailed overview of impressions, clicks and CTR (Click-Through Rate) for each keyword and for every page of your site.

These metrics help you understand whether your keywords are working or not.

That's not all: Search Console also suggests new content, based on users' own queries. Identifying the topics your audience cares about lets you create targeted text.

Great content answers visitors' questions and needs, improving the quality of your SEO copywriting and, as a result, your website's digital visibility.

Keyword Planner

The is an essential tool that gives you key information to understand how popular a keyword is and to gauge online competition through CPC.

What makes Keyword Planner really interesting is that it also suggests related keywords, giving you a broad view of the options to consider. But why should you use it? First of all, you need to know not only what people search for, but also how interested they are in what you offer.

But don't look only at a keyword's search volume.

Before writing an article, consider both its level of competition and its CPC. Together, these two factors give you a complete picture of how relevant a keyword is for your specific market niche, helping you make more informed, targeted decisions.

Answer The Public

When talking about the best SEO copywriting tools, we have to mention. It's a truly useful platform with a wide range of features for identifying the questions people ask on search engines. It's quite intuitive: just enter a keyword or a topic of interest and Answer The Public will show you a series of results. They're grouped by question type, such as "who," "what," "where," "when," "why" and "how." This gives you a broad overview of the most frequent searches related to your topic and helps you better understand the needs and interests of your target audience.

Besides the free version, which already offers plenty of information, Answer The Public has advanced paid options. They unlock additional features and let you dig deeper into the questions users ask. Thanks to these options, you get more complete and detailed information, so you can further refine your content creation strategy for SEO.

AlsoAsked.com

When writing an SEO-optimized article, the key to success is fully understanding what your target audience needs. Keyword research shouldn't be seen just as a way to get a list of terms to drop into your text, but as a means of capturing the real intent and questions of your potential visitors.

AlsoAsked is a great SEO tool for copywriters, built on data from Google's "People also ask" (PAA) box. It gives you a complete overview of the most common questions about your topic. With this tool, you get valuable suggestions that help you create relevant content that meets your users' needs in the best possible way.

SEO Copywriting: The Best Editing Tools

In SEO-focused copywriting, using editing tools effectively is crucial for producing high-quality, relevant content. Let's look at the best tools available to refine your writing process and make it simpler and more accurate. As a digital agency in Milan, we use these tools regularly to deliver excellent results for our clients.

Hemingway App

One of the most popular tools for copywriters is certainly Hemingway App. Available online and as a downloadable desktop app, it's an excellent editor that helps you write without distractions.

Hemingway App can spot a range of editing issues, especially sentence length. Its intuitive interface makes it easy to use: it highlights sentences and passages that are too long in bright pink, and flags other issues in different colors.

It's designed for English, so it may produce some errors with translations. Despite this drawback, its core function still holds up: finding and fixing sentences that are too long, which improves the overall flow of your text.

Scribis

A resource that offers a wide range of useful writing features, including for SEO copywriting. Among them are word combinations, synonyms, typical word collocations and support tools that help you produce more correct, polished text.

This tool is especially useful if you want to reach an excellent level of quality and discover new ideas to enrich your writing. Thanks to its versatility and advanced features, Scribis proves to be a reliable ally for improving content quality and, as a result, boosting your online visibility.

CorrezioneOnline

CorrezioneOnline is a very handy tool for improving the quality of your content. This service offers a wide range of features to help you get texts free of grammar, spelling and style errors.

Why is it useful for SEO copywriting? First of all, error-free text is essential to maintain a website's authority and credibility in the eyes of search engines and users. CorrezioneOnline helps you spot every grammar and spelling mistake, which you can fix directly in the editing field.

Here too, errors are highlighted in different colors, making them easy to find and understand. A missing space, for example, will be flagged with a different color than a grammar issue.

AI SEO Copywriting: The Best Artificial Intelligence Tools for SEO

In the dynamic world of SEO copywriting, Artificial Intelligence (AI) is causing an unprecedented revolution in countless fields, including the creation and optimization of digital content. Now we'll walk you through the best tools that use AI to improve the quality, relevance and effectiveness of web content. By harnessing the extraordinary capabilities of Artificial Intelligence, these software tools can analyze data, identify the most relevant search trends, suggest targeted keywords and even produce text with unmatched precision and speed.

But we want to remind you that none of these software tools replace human input. They can't accurately capture a brand's specific needs, its identity and its communication style.

If you decide to use them, remember to add the personal touch that only you can give, so your content has the authenticity that is the best proof of added value.

ChatGPT

We can safely say that the well-known ChatGPT stands out as an innovative tool for SEO copywriting.

How can it help you?

We don't recommend it for creating content from scratch. But it works well as support for keyword research and for editing texts, for example to remove typos.

With ChatGPT you can get primary, secondary and semantically related keywords. You can also organize keywords into clusters of topics and subtopics. Its immediacy makes it easy to use even for beginners, who can interact with the platform in a conversational way and get answers in real time.

Jasper

Jasper is a versatile platform that uses the power of Artificial Intelligence to optimize your SEO copywriting efforts.

It gives you access to a wide range of features designed to write engaging, relevant content for your users.

With Jasper, you can quickly create not only search-optimized posts for your blog and your social channels, but also persuasive sales emails and copy for advertising campaigns.

This tool also lets you create eye-catching images to go with your content, further boosting its visual impact.

Quick and easy to use, it can be a great ally for optimizing your digital presence.

Hypotenuse.ai

Hypotenuse.ai is a cutting-edge platform that uses powerful deep learning and Artificial Intelligence technologies to give you texts that fit your target audience.

With this tool you can write posts and targeted marketing emails starting from the keywords you provide and a series of other key inputs.

With Hypotenuse.ai, you have full control over the style and voice of your content, with the flexibility to choose between first, second or third person. You can also define the audience you're addressing more precisely, making sure the message truly represents your brand.

The tool even lets you build in your brand's distinctive elements, ensuring consistency and recognizability while respecting its unique traits.

In this article we've covered what we believe are the best SEO copywriting tools, and we hope they help you.

But let's be clear: on their own, they aren't enough to create content that ranks as well as possible on search engines and generates traffic and conversions.

If you're looking for support in developing effective editorial plans and fitting them into a broader SEO strategy, don't hesitate to contact us and request a free consultation.

The SHM Studio team, an experienced web agency in Milan, is ready to offer you tailored solutions to decisively grow your online presence.