SHM Studio illustrates the methodologies for conducting effective keyword research on Google, identifying the selection of the correct terms as the foundation for any SEO strategy aimed at generating qualified traffic.
- Analysis Tools: The use of tools like Google Keyword Planner is essential to discover monthly search volumes and evaluate the competitiveness of terms before planning content.
- Search Intent: Understanding whether the user is looking for information, a product, or a specific site (informational, transactional, or navigational intent) is crucial to offering the relevant answer and improving ranking.
- Long-Tail Effectiveness: Focusing on "long tails" (specific phrases of 3+ words) allows you to intercept a niche of users closer to conversion, reducing competition compared to generic terms.
- Qualitative Selection: It's not just about traffic volume, but the relevance of the term to the business; choosing the wrong words brings visits that do not convert, wasting resources.
Find the keywords with Google search involves knowing how to correctly use the Keyword Planner, one of the best tools for keyword research.
Whatever your niche, knowing this tool provided by the search engine will allow you to know the best keywords to achieve greater online visibility.
At SHM Studio, we use various tools to optimize our clients' digital presence, but we believe that among these, the Keyword Planner is the first one to know.
Searches carried out through it allow you to easily obtain clear results, essential for developing a high-performing marketing strategy.
The latter may eventually also include targeted advertising campaigns.
Let's see step by step what its features are and how you can best use it.
Keywords with Google Search: why the Keyword Planner is helpful and how to use it
The main task of Keyword planner is to target keywords on the Google Ads platform.
Thanks to it you can view a whole series of data, from keyword suggestions to monthly search volumes.
Even though its main function is to run targeted PPC campaigns, the information provided can be used to:
- Analyze competitors
- Estimate the CPC
- Estimate the PPC budget
The Keyword Planner has the undeniable advantage of being free.
Furthermore, its use, although it has changed over the years, turns out not to be too complicated.
Google Keyword Planner, the steps to follow
To access Google's keyword planner tool, you must first have a Google account.
You can then access the Google Ads platform, and click on the "Discover new keywords" box, as shown in the figure below:
Let's do a simulation, imagining that search for keywords related to the product "leather belts":
You can enter the keyword in the appropriate field, and also select the target language and location to refine your search based on your target market.
The results related to the entered keyword and all related keywords will then be displayed. Along with other data including:
- The average monthly searches
- Competition estimation
The role of search volumes
These volumes are very important because they give you an idea of search volumes and competitiveness.
It is better to choose keywords that have a good search volume but not too many competitors.
In the case examined, almost all keywords related to "leather belts" show high competition.
What to do in these cases?
You can use specific features of the Keyword Planner to find Google search keywords that are easier to index and rank.
For example, it is possible to set filters and also broaden the search, or by refining the keywords:
Regarding the example of "leather belts," we decided to narrow the search to "for women" and additionally deselect all brands that are not of interest:
The search is then updated. Although the "leather belts" niche is very competitive, we find that the keywords "high-waisted leather belt" and "high waist leather belts" have sufficient search volume and fewer competitors:
Clearly, we can opt for these keywords if they truly represent our brand. Subsequently, we can reasonably think that they will allow us to drive conversions.
The goal is indeed this: to select those keywords that are actually relevant to the brand, its services and/or products, and that bring correctly targeted users to your site.
And to do this, the Keyword Planner can be an excellent ally.
Set up an Ads campaign through Google's Keyword Planner tool
Once you have identified the keywords of your interest, it is also possible to set up a campaign with a few clicks, indicating the average daily budget you want to invest.
The Ads campaigns targeted ones are truly an excellent ally to increase traffic during important moments. It proves useful, for example, for the launch of a new product or the start of an offer.
However, we believe it is not recommended to entrust the success of a business to this tool alone.
Working on increasing organic traffic, therefore implementing a correct SEO strategy on your website, is in our opinion the first thing to do.
how Milan web agency we take care of improving the online visibility of our clients. If you need to implement targeted digital marketing activities, we are at your disposal.
Just use this form to get in touch with us to obtain prompt information on everything we can do for you and your business. No small talk, but concrete results capable of making you climb positions on Google!
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