SHM Studio shows how it built “Product Advisor” for Salvatore Aranzulla, turning an ambitious idea into a high-performing platform in just two weeks, thanks to a strategy focused on usability and conversion.
- User-Centered Design: The site was designed with a minimal, intuitive interface to ensure fast, immediate searches, removing unnecessary distractions and putting the product comparison feature front and center.
- Fast, Functional Development: Despite the tight timeline (under 14 days), the team implemented advanced search features with filters and clear categories, letting users find the best product in just a few clicks.
- Concrete Results: The platform launch generated a +70% increase in conversions (Amazon purchases) in the first two weeks, confirming the effectiveness of the strategic and technical approach we adopted.
- Ongoing Partnership: The project's success strengthened the client's trust, leading to new collaborations such as dedicated landing pages for key events like Amazon Prime Days.
SHM Studio is a Milan web agency that has been active in the digital field for years.
We create marketing strategies to boost our clients' visibility. We take care of everything it takes to establish a brand online.
From building websites to SEO, from logo creation to communication. Our work is multifaceted and lets us collaborate with every kind of business, whatever its sector.
Today we want to tell you about a project we're especially proud of. We delivered it in record time, and it rewarded our efforts right away with an excellent conversion rate.
It's Product Advisor, a platform specialized in selecting the best products available online. It was created for a very well-known figure in digital information: Salvatore Aranzulla.
How SHM Studio built a major client's website: the project phases and the results
Product Advisor was born with the ambitious goal of making online shopping easier for users. It lets them make targeted choices without spending too much time searching for information.
When Salvatore Aranzulla first told us about his idea, it was clear right away that the two main goals were:
- build a site that delivers an optimal user experience
- build a site with useful, intuitive features
So our first step was to put together a team able to achieve these goals in a very short time.
We had less than two weeks to complete the project!
The professionals at SHM Studio have the right skills to tackle tasks like this, while meeting deadlines to the letter.
In two meetings we fine-tuned the overall strategy and developed the graphics according to Salvatore Aranzulla's vision. He asked us for a minimal yet eye-catching design that would be fully responsive,
The developers built the first drafts, receiving the client's feedback each step of the way and working accordingly.
After less than 5 days, we already had the site live on our servers. The graphic interface was ready, so we then had to add the features needed to make the site work properly.
At the same time, we came up with a logo that reflected the brand on social channels too:
The importance of usability: the heart of every SHM Studio project
From the start, SHM Studio recognized how crucial usability was to the success of Product Advisor.
The site had to allow easy, immediate searches to meet users' needs.
So every element was designed to maximize the user experience, enabling efficient search and quick access to the information people want.
We also had to implement a search feature that was extremely intuitive.
That's why we added no text or images to the home page: the purpose of the site had to be clear immediately. Users had to understand at once that they had finally landed on a site that does exactly what they ask: find the best product to buy, thanks to a careful selection.
Clear, distinct features: the real added value
Salvatore Aranzulla asked us to make the site's search effective, in terms of both speed and clarity.
Users needed to get useful information to make informed decisions. We made this possible by implementing a wide range of categories and advanced search filters:
The site we created makes it easy to find the products that best fit your needs and to make fully informed choices.
We ran preliminary tests before the platform's official launch, to check that searches were accurate, delivered the results the client wanted and genuinely made choosing easier.
For example, what happens if we search for an Android tablet?
Click the field visible on the home page, and the selection page appears:
In the image you can see that the first result is the absolute best product in the selected list.
Reviews are shown on the right, the main technical specs in the center, and the ranking score on the left.
This makes searching much simpler!
By clicking “Show more” you can get further details on the product, its features and its performance:
As you scroll down the ranking, you see the tablets' info and, as with the first product, you can go straight to the Amazon page where you can complete your purchase.
In just a few clicks you run your search and can be sure you're buying what you're looking for, knowing you have the best in the category right in front of you.
Product Advisor, a successful project for a Milan web agency
The launch of Product Advisor was welcomed with enthusiasm by the public, showing the success of SHM Studio's work and confirming the importance of an approach focused on user experience.
Within just two weeks of going live, the site generated a +70% increase in conversions, meaning purchases made on Amazon through the platform.
We were very proud of Salvatore Aranzulla's satisfaction, shown by the fact that he later commissioned other projects from us, such as the creation of a landing page to promote Amazon Prime Days:
This work rewarded our speed and dedication, two qualities that always define how we approach every project entrusted to us.
Whatever your digital project, you can ask us for a no-obligation consultation right now, so we can give you useful suggestions and the information you need.
Want to build a website from scratch? An ecommerce store, or a landing page that drives traffic and converts? The SHM Studio team, a Milan web agency that embraces the latest digital innovations, is at your disposal.
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