SHM Studio illustra come ha realizzato “Product Advisor” per Salvatore Aranzulla, trasformando un’idea ambiziosa in una piattaforma performante in sole due settimane, grazie a una strategia mirata su usabilità e conversione.
- Design User-Centered: Il sito è stato progettato con un’interfaccia minimale e intuitiva per garantire ricerche rapide e immediate, eliminando distrazioni superflue e mettendo al centro la funzione di comparazione prodotti.
- Rapid and Functional Development: Despite the tight time frame (less than 14 days), the team implemented advanced search features with clear filters and categories, allowing users to find the best product in just a few clicks.
- Risultati Concreti: Il lancio della piattaforma ha generato un aumento del +70% nelle conversioni (acquisti su Amazon) nelle prime due settimane, confermando l’efficacia dell’approccio strategico e tecnico adottato.
- Partnership Continued: The success of the project solidified client trust, leading to new partnerships such as the creation of dedicated landing pages for key events such as Amazon Prime Days.
SHM Studio is a Milan web agency active in the digital field for years.
We are in the business of creating marketing strategies to increase the visibility of our clients. We take care of everything that needs to be done to establish a brand online.
From site creation to SEO, from logo design to communication. Our business is multifaceted and allows us to collaborate with all kinds of businesses, regardless of their industry.
Today we want to tell you about a project we are particularly proud of. A project that was carried out in record time and immediately rewarded our efforts, achieving an excellent level of conversions.
This is Product Advisor, a platform specializing in selecting the best products available on the Web. Created for a well-known figure in digital information: Salvatore Aranzulla.
How SHM Studio built a major client's website: the stages of the work and the results
Product Advisor is a site created with the ambitious goal of making it easier for users to shop online. Allowing them to make targeted choices without having to waste too much time searching for information.
When Salvatore Aranzulla first told us about his idea, it was clear to us right away that the two main goals were:
- Making a site that would allow for an optimal user experience
- Making a site that had useful and intuitive functionality
So the first step was to put together a team capable of achieving these goals, in a very short time.
In fact, we had less than two weeks to finish the project!
Professionals working for SHM Studio have the appropriate skills to approach such tasks. They scrupulously adhere to deadlines.
In two meetings we fine-tuned the overall strategy, and worked out the graphics according to what Salvatore Aranzulla had in mind, who asked us for a design minimalist but appealing, that was fully responsive,
The developers made the first drafts, receiving customer feedback from time to time and working accordingly.
After less than 5 days, we already had the site visible on our servers. The graphical user interface was ready, we needed at that point to add the features necessary to make the site work properly.
At the same time, we designed a logo that also reflected the brand on social channels:
The importance of usability: the heart of every project for SHM Studio
From the beginning, SHM Studio has recognized the crucial importance of usability in ensuring the success of Product Advisor.
In fact, the site was to enable easy and immediate searches to meet the needs of users.
Each element is therefore designed to maximize the user experience. Allowing efficient search and quick access to desired information.
We then had to implement a search functionality that was extremely intuitive.
That is why we did not add text or insert images in the home page: the purpose of the site had to be immediately clear. The user had to understand immediately that he had finally landed on a site that could do what he was asking for: find the best product to buy, thanks to careful selection.
Clear and distinct functionality: the real added value
Salvatore Aranzulla asked us to make the search on the site effective, both in terms of speed and clarity.
Users needed to be able to obtain useful information to make informed decisions. This was made possible through the implementation of a wide range of categories and advanced search filters:
The site we have created makes it easy for people to find the products best suited to their needs, and to make fully informed choices.
We did some preliminary testing before the launch of the platform was official. So as to verify that the searches were timely, able to provide the results required by the customer, and actually facilitated the customer's choice.
For example, what if we want to search for an Android tablet?
Clicking in the field visible in the home, here comes the selection page:
In the image you can see that the first result represents the absolute best product in the selected list.
Reviews are shown on the right, key technical information in the middle, and the ranking score is displayed on the left.
In this way, the search is definitely simplified!
Click on "Show More" for more information about the product, features, and performance:
As you scroll down the ranking, you see the tablet info and, as in the case of the first product, you can directly access the Amazon page from where you can finalize your purchase.
In just a few clicks you complete your search and are sure to buy what you are looking for, knowing that you have the best in the industry in your sights.
Product Advisor, a successful project for a Milan web agency
The launch of Product Advisor was enthusiastically received by the public, demonstrating the success of the work done by SHM Studio and confirming the importance of a user experience-focused approach.
Within just two weeks of going online, the site generated a +70% of conversions, or purchases made on Amazon through the platform.
We were very proud of Salvatore Aranzulla's satisfaction, demonstrated by the fact that the client later commissioned us for other projects, such as the creation of a landing page To promote Amazon Prime Days:
This work has rewarded our timeliness and dedication. Two aspects that always distinguish our approach toward every project entrusted to us.
Whatever your digital project is, you can ask us now for a no-obligation consultation, so that we can give you useful suggestions and the information you want in any case.
Want to create a website from scratch? A ecommerce, or a landing page that can generate traffic and convert? The team at SHM Studio, a web agency in Milan that welcomes the latest innovations in digital, is at your disposal.
Related articles
Discover other articles that explore similar topics in depth, selected to give you a more complete and stimulating view. Each piece of content is carefully chosen to enrich your experience.
