SHM Studio illustrates how it created "Product Advisor" for Salvatore Aranzulla, turning an ambitious idea into a high-performing platform in just two weeks, thanks to a targeted strategy focused on usability and conversion.
- User-Centered Design: The site was designed with a minimal and intuitive interface to ensure fast and immediate searches, eliminating superfluous distractions and putting the product comparison function at the center.
- Rapid and Functional Development: Despite the tight schedule (less than 14 days), the team implemented advanced search features with clear filters and categories, allowing users to find the best product in just a few clicks.
- Concrete Results: The launch of the platform generated a +70% increase in conversions (purchases on Amazon) in the first two weeks, confirming the effectiveness of the strategic and technical approach adopted.
- Continuous Partnership: The success of the project has solidified the client's trust, leading to new collaborations such as the creation of dedicated landing pages for key events like Amazon Prime Days.
SHM Studio is a Milan web agency active for years in the digital field.
We deal with creating marketing strategies to increase our clients' visibility. We take care of everything that needs to be done to establish a brand online.
From website creation to SEO, from logo design to communication. Our activity is multifaceted and allows us to collaborate with all kinds of businesses, regardless of the sector in which they operate.
Today we want to talk to you about a project we are particularly proud of. A project completed in record time that immediately rewarded our efforts, achieving an excellent conversion rate.
This is Product Advisor, a platform specialized in selecting the best products available online. Created for a very well-known figure in the digital information field: Salvatore Aranzulla.
How SHM Studio created the website for an important client: the work phases and the results
Product Advisor is a website born with the ambitious goal of making online shopping easier for users. Allowing them to make targeted choices without having to waste too much time searching for information.
When Salvatore Aranzulla he told us about his idea for the first time, it was clear to us right away that the two main objectives were:
- create a website that allowed an optimal user experience
- create a website that had useful and intuitive features
The first step was therefore to put together a team capable of achieving these goals in a very short time.
In fact, we had less than two weeks to complete the project!
The professionals working for SHM Studio have the appropriate skills to approach such tasks. Scrupulously respecting deadlines.
In two meetings we finalized the general strategy, and developed the graphics according to what Salvatore Aranzulla had in mind, who asked us for a design minimal yet engaging, fully responsive,
The developers created the initial drafts, receiving feedback from the client from time to time and working accordingly.
After less than 5 days, the site was already visible on our servers. The graphical interface was ready, and at that point we just needed to add the necessary features to make the site work properly.
At the same time, we designed a logo that reflected the brand also on social media channels:
The importance of usability: the heart of every project for SHM Studio
Right from the start, SHM Studio recognized the crucial importance of usability to ensure the success of Product Advisor.
In fact, the site had to allow easy and immediate searches to meet the needs of users.
Each element was therefore designed to maximize the user experience. Allowing efficient search and quick access to desired information.
We then had to implement a search functionality that was extremely intuitive.
For this reason, we didn't add text or images to the homepage: the site's purpose had to be immediately clear. The user needed to understand right away that they had finally landed on a site capable of doing what they ask: finding the best product to buy, thanks to careful selection.
Clear and distinct features: the true added value
Salvatore Aranzulla asked us to make the search on the site effective, both in terms of speed and clarity.
Users needed to be able to obtain useful information to make informed decisions. This was made possible through the implementation of a wide range of categories and advanced search filters:
The site we created makes it easy to find the most suitable products for your needs, and to make fully informed choices.
We ran preliminary tests before the platform's official launch, to verify that the searches were precise, capable of providing the results requested by the customer, and actually making their choice easier.
For example, what happens if we want to search for an Android tablet?
By clicking in the field visible on the home page, the selection page is displayed:
In the image you can see that the first result represents the absolute best product from the selected list.
Reviews are indicated on the right, the main technical information in the center, and the ranking score is displayed on the left.
In this way, the search is definitely simplified!
By clicking on "Show more" it is possible to obtain further news on the product, its features, and performance:
Scrolling down the ranking, you can view the tablet info and, as in the case of the first product, you can access the Amazon page directly to finalize the purchase.
In a few clicks, the search is completed and you are sure to buy what you are looking for, aware that you have the best of the sector before your eyes.
Product Advisor, a successful project for a Milan web agency
The launch of Product Advisor was met with enthusiasm by the public, demonstrating the success of the work done by SHM Studio and confirming the importance of a user experience-focused approach.
Within just two weeks of going online, the site generated a +70% increase in conversions , meaning purchases made on Amazon through the platform.
We were very proud of Salvatore Aranzulla's satisfaction, demonstrated by the fact that the client subsequently commissioned us with other projects, such as the creation of a landing page to promote the Amazon Prime Days:
This work has rewarded our promptness and dedication. Two aspects that always distinguish the approach towards every project entrusted to us.
Whatever your digital project may be, you can ask us for a no-obligation consultation right now, so that we can give you useful suggestions and the information you want in any case.
Want to create a website from scratch? A Ecommerce , or a landing page capable of generating traffic and converting? The SHM Studio team, a web agency in Milan that embraces the latest innovations in the digital field, is at your disposal.
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