Spesesati

Spaesati was born with the ambition of becoming the digital reference point for those who love authentic Tuscany. The goal was not to create a simple showcase of “beautiful photos,” but to build a living digital ecosystem capable of connecting tourists, citizens and local governments (municipalities) in a shared narrative of the territory.

Emerging in the Travel industry on Instagram requires more than just aesthetics. Critical issues addressed included:

1. Identity vs. Noise: Stand out in a feed saturated with standardized tourism images by offering an authentic, noncommercial point of view.
2. Real Engagement: Transforming passive followers into active territorial “ambassadors,” encouraging spontaneous sharing.
3. Editorial Continuity: Maintaining high long-term interest to transform the project from an “Instagram page” into an “institutional partner” for municipalities.

We've bet everything on Authenticity and a Sense of Belonging.

• Value Communication Strategy We replaced institutional communication with a “local” tone of voice: warm, welcoming, and proud. The brand doesn't talk *at* the audience, but *with* the audience, using Tuscan dialect and humor as a cultural unifier.
• Content Curation & UGC (User Generated Content) Instead of producing only our own content, we created a network with local freelance photographers. Enhancing their shots triggered a virtuous circle: creators shared the Spaesati brand for visibility, organically expanding the reach of the page.
• “Relational” Influencer Marketing. We engaged personalities from sports, entertainment, and content creation not just to “get numbers,” but to share experiences. The Stories and clips weren't commercials, but travelogues, increasing trust and empathy towards the brand.