A high-performance landing page for Amazon Prime Days, commissioned by Salvatore Aranzulla. Developed on a very tight timeline, the project optimized UX, structure and performance to maximize traffic and drive click-through on mobile devices.

Client:

Salvatore Aranzulla

Sector:

Digital Publishing

Year:

2025

Services:

Editorial design, UX & structure

The Project:

In affiliate marketing, timing is everything. For Amazon Prime Days, Salvatore Aranzulla's team needed a purpose-built tool: a dedicated landing page designed with one goal, to gather the best deals and send massive volumes of traffic to Amazon as fast as possible.

The Challenge:

A “Sprint” project defined by extreme time and performance constraints:

Critical time-to-market: Just 5 days from idea to online launch.
Mobile focus: Since most traffic for these events comes from social media and newsletters on smartphones, the mobile experience had to be flawless.
The Paradox of Choice: Handling a large number of deals without overwhelming users, while encouraging an immediate click.

The Approach:

We took an Essentialist Design approach, removing every decorative element that didn't serve conversion.

Value communication strategy We structured the visual hierarchy to put savings and product front and center. Instead of complex navigation, we chose a direct flow: User need -> Deal -> Click.
Click-through-focused UX High-contrast buttons (CTAs), concise copy and a grid layout optimized for fast scrolling on mobile. Every pixel was designed to reduce cognitive friction and speed up the buying decision.
Performance Ultra-lightweight code for instant loading times, even under heavy traffic.