Implementation of an ultra-performing landing page for Amazon Prime Days, commissioned by Salvatore Aranzulla. The project, developed very quickly, optimized UX, structure and performance to maximize traffic and incentivize click-through on mobile devices.
Client:
Salvatore Aranzulla
Sector:
Digital Publishing
Year:
2025
Services:
Editorial design, UX & structure
The Project:
In the world of affiliate marketing, timing is everything. On the occasion of Amazon Prime Days, Salvatore Aranzulla's team needed a vertical tool: a dedicated landing page designed with the sole purpose of aggregating the best deals and directing massive volumes of traffic to Amazon in the shortest possible time.
Challenge:
A “Sprint” project characterized by extreme time and performance constraints:
- Critical Time-to-Market: Only 5 days from idea to online launch.
- Mobile Focus: Since most of the traffic for these events comes from social and newsletters on smartphones, the mobile experience had to be flawless.
- Paradox of Choice: Managing a large amount of offers without crippling the user by incentivizing immediate clicking.
Approach:
We took an Essentialist Design approach, removing any decorative elements that were not functional for conversion.
- Value communication strategy We structured the visual hierarchy to give immediate emphasis on savings and product. Instead of complex navigation, we opted for a direct flow: User need -> Offer -> Click.
- Click-Through Oriented UX High-contrast buttons (CTAs), synthetic copy, and grid layout optimized for fast scrolling from mobile. Every pixel is designed to reduce cognitive friction and accelerate the purchase decision.
- Performance Ultralight code to ensure instant loading times even under high traffic stress.
Portfolio
AI-based conversational experiences designed to integrate functionality, aesthetics, and brand voice.
