Creation of an ultra-high-performing landing page for Amazon's Prime Days, commissioned by Salvatore Aranzulla. The project, developed in record time, optimized UX, structure, and performance to maximize traffic and encourage click-throughs on mobile devices.

Client:

Salvatore Aranzulla

Sector:

Digital Publishing

Year:

2025

Services:

Editorial design, UX & structure

The Project:

In the world of affiliate marketing, timing is everything. For the Amazon Prime Days, Salvatore Aranzulla's team needed a vertical tool: a dedicated landing page, designed with the sole purpose of aggregating the best offers and directing massive traffic volumes to Amazon in the shortest possible time.

The Challenge:

A "Sprint" project characterized by extreme time and performance constraints:

Critical Time-to-Market: Only 5 days from idea to online launch.
Mobile Focus: Since most traffic for these events comes from social media and newsletters on smartphones, the mobile experience had to be flawless.
Paradox of Choice: Managing a large number of offers without paralyzing the user, encouraging immediate clicks.

The Approach:

We adopted an Essentialist Design approach, eliminating any decorative element that wasn't functional for conversion.

Value Communication Strategy We structured the visual hierarchy to immediately highlight savings and the product. Instead of complex navigation, we opted for a direct flow: User Need -> Offer -> Click.
UX Focused on Click-Through High-contrast buttons (CTAs), concise copy, and a grid layout optimized for fast mobile scrolling. Every pixel was designed to reduce cognitive friction and speed up the purchase decision.
Performance Ultra-lightweight code to ensure instant loading times even under high traffic stress.