Solarelit

Solarelit, an international reference player in renewable energy solutions, needed a strategic partner to elevate the quality of its visual communication. The need was not only aesthetic, but functional to the business: to support the brand's presence at crucial moments such as major industry trade shows (e.g., Key Energy in Rimini) and strengthen brand awareness on digital channels. The project aimed to create a consistent content ecosystem to:

• Support the sales team during international events.
• Fuel the LinkedIn presence with high-profile materials.
• Uniform visual language across different touchpoints (video, print, web).

The complexity of the project lay in time management and cross-media consistency. Key critical issues included:

1. Taxing Deadlines: The need to produce complex materials (videos, setups) with strict deadlines dictated by trade show dates.
2. Omnichannel Consistency: Ensuring that the identity of an international brand remained solid and recognizable by properly decluttering it both on a large trade show screen and in a smartphone feed.
3. Coordination: Manage the production of very different assets (video editing, vector graphics, printing) in parallel.

To meet these needs, we enabled an Agile workflow, focused on speed of execution without compromising on quality:

• Strategic Production Planning Early definition of storyboards and scripts for corporate videos, optimizing shooting sessions and reducing post-production time.
• Visual Design for Events Design of impactful trade show materials designed to capture attention in crowded settings and immediately communicate the technological value of the offering.
• Smart Workflow Implementation of streamlined review processes for social and corporate graphics, allowing the client to quickly validate assets and ensure “time-to-market” of content.