Kablee - New visual identity and B2B materials

Creation of a new Visual Identity for Kablee, designed to support the company's entry into the Polish optical cable market. The project defined modern, credible and consistent branding, supported by multilingual marketing materials and commercial assets dedicated to B2B audiences.

Client:

Kablee

Sector:

Year:

2025

Services:

Branding, Editorial Design

The Project:

Kablee had a clear and urgent strategic objective: to establish itself as a relevant player in the Polish market for optical cable trading. The need was not just commercial, but one of positioning: the company wanted to achieve this goal quickly and tangibly, asserting its presence with authority from day one.

Challenge:

Breaking into a new foreign market requires immediate credibility. The main needs were:

Transmission of Values: Instantly communicate security, quality, and a modern entrepreneurial spirit, distancing ourselves from the traditional and static image of the sector.
Brand Coherence: Coordinate the corporate image across all media, requiring a radical effort to enhance branding (from the logo to the guidelines).
Sales Support: Equipping the sales force with effective tools (flyers, presentations) to acquire B2B customers.

Approach:

We worked on building a solid and internationally scalable Visual Identity.

Logo and Visual Identity We have designed a new logo capable of reflecting the modern and innovative identity needed to establish ourselves in the Polish market. This has included the definition of new fonts and a distinctive corporate color palette.
Multilingual Marketing Materials We created a complete kit of marketing materials declined in Polish and English, ensuring that the message was perfectly localized for the target audience.
B2B Assets. To support direct business activities, we designed a company profile optimized for client presentations, created product images, and developed a custom icon set for the website, ensuring a consistent visual experience.