Milan in 2026 is one of the places where we can most clearly see how Artificial Intelligence is changing the way we do business: dedicated events, research observatories, large corporations and SMEs come together to transform algorithms and data into concrete results. In this context, technology experts in Milan are no longer just software providers, but partners who help companies rethink processes, business models and internal competencies, accompanying an adoption of AI which, in Italy, doubled in a single year among firms with at least 10 employees.

We of SHM Studio we came up with this guide because we see every day, working with SMEs and brands, how difficult it is for an entrepreneur or marketing director to figure out “where to start” and, more importantly, who to talk to about it. We are often asked not only to help with marketing and AI applied to the funnel, but also to advise partners for integrations with ERP, document intelligence, governance or change management: hence the idea to map some of the technology experts in Milan with different specializations, so as to offer a practical tool to make more informed choices.

This guide, therefore, is not just a list of links, but an “orientation manual” designed for those who want to use AI in a serious way, avoiding both improvised do-it-yourself and relying on the first generalist vendor who puts the word AI in brochures without having concrete cases behind them. The order in which we present the companies is deliberately random; it does not represent a ranking, and SHM Studio is in second place because it is from this perspective that the content you are reading on the blog shm.studio.

The 2026 Milan context: why we need partners, not just tools

Milan hosts AI festivals, forums and conferences that bring together big tech, startups, institutions and investors, with the aim of turning innovation into real economic opportunities. In parallel, research centers such as the Milan Polytechnic's Artificial Intelligence Observatory monitor trends, use cases and adoption levels, creating a constant bridge between academia and business. The result is an ecosystem in which technology experts in Milan operate within a living network of expertise, experimentation and cross-sector contamination.

I Istat data show how the percentage of Italian companies with at least 10 employees using AI technologies has risen from 5% in 2023 to 8.2% in 2024 and 16.4% in 2025, with a boom mainly among large companies, while the bulk of SMEs are still in the exploration or early testing phase. This means that the issue is no longer ’whether“ to use AI, but ”how“ to do it sustainably and with a measurable return, especially for those with limited resources who cannot afford experimental projects that never make it to production. In this scenario, the value of technology experts in Milan lies in translating technical complexity into practical choices, helping to identify priorities, risks, funding opportunities and effective ways of collaboration.

How to use this guide (designed by SHM Studio)

We at SHM Studio came up with this guide to answer three questions we often hear from clients, “Where do I start with AI?”, “How much do I need to invest to get results?” and “Who can I trust not to waste time and budget?” Our daily work is use artificial intelligence to enhance marketing, funnels and the digital presence, but we know that AI is cross-cutting: it enters internal processes, document management, operations and governance, areas for which specialized partners are needed.

This guide is therefore a tool for:

• Help you understand what skills to look for in a partner, based on your main goal (more leads, less manual labor, better access to data, more efficient processes).
• Offer you a map of different realities, all active in the Milanese market, that you can contact directly or combine with each other in a coordinated path.
• Give you an initial “vocabulary” to talk to specialists without feeling overwhelmed by acronyms and technicalities, keeping the focus on business value.

The 5 criteria for choosing an IT + AI partner in Milan

1. Strategic vision, not just development

Many AI projects start with a tool (“I want a chatbot,” “I want to use an LLM”) rather than a concrete problem to solve or an indicator to improve. I best partners help you first clarify goals, priorities, and use cases, explaining where AI really makes sense and where it is better to use simpler, less expensive solutions.

2. Specific expertise on AI, data and automation

AI requires dedicated skills in models, data, architectures and integrations: it is not enough to integrate a generic API. A good partner needs to know how to talk about machine learning, LLM, RAG, data governance and security, showing you concrete projects, the technologies adopted and the results achieved.

3. Integration with existing systems

ERP, CRM, DMS, e-commerce and management don't disappear when AI comes along: they need to be integrated and made to talk securely and reliably. Mature vendors clearly explain how they interface with legacy systems, cloud, hybrid infrastructure and what the impacts are on daily operations.

4. Change management, culture and training

Without training and coaching, AI risks remaining underutilized or even rejected by teams that perceive it as a threat. Some of the companies in this guide offer AI Culture, AI Adoption, and Governance pathways, helping you manage organizational change, update roles and skills, and build confidence in the new tools.

5. Measurability and governance

Every AI initiative should start with clear KPIs (reduced time, increased conversions, decreased errors, etc.) and a governance framework that considers risk, security, privacy, and regulatory compliance. A serious partner shows you right away how they will measure the value generated and how they will ensure that solutions remain reliable over time.

What an IT partner specializing in AI can do for you

An AI-savvy IT partner can help you throughout the transformation cycle:

• Mapping high-impact use cases: choose 1-2 initiatives with strong potential (e.g., automation of repetitive tasks or customer support) instead of scattering resources on too many fronts.
• Design and develop solutions: build chatbots, AI agents, recommendation systems, document intelligence, predictive models and other solutions dropped into your real processes.
• Organizing and enhancing data: define collection, cleansing, integration and monitoring pipelines, turning scattered data into a strategic asset for models and decisions.
• Accompanying adoption: train teams, take care of internal communication, support the evolution of skills, and monitor performance over time, preventing projects from “dying out” after launch.

Technology experts in Milan: 10 partners to know (not a ranking)

Below you will find 10 entities operating in the Milan market; the order is random and does not represent a ranking.

1. Brain Computing - The Hybrid Human-AI Company.

Brain Computing presents itself as a Hybrid Human-AI Company, in which human specialists and AI agents collaborate on IT consulting, software development, and automation projects for companies in different industries. Services include machine learning solutions, tailored systems and AI-based platforms to optimize processes, data analysis and productivity.

The company aims to position itself as one of the key players for companies that want to use artificial intelligence to solve complex problems, with consulting paths that start with needs analysis and go all the way to production. Its experience in advanced projects allows it to dialogue with both CIOs and IT managers and business functions, translating operational objectives into concrete algorithms and software.

Ideal for: companies seeking a partner with a strong focus on machine learning and customized AI software solutions.

2. SHM Studio - AI marketing, automation and business growth.

SHM Studio is a web agency e AI marketing company based in Milan that helps SMEs improve their digital presence and leverage AI as a growth lever. We work on SEO, campaigns, contents, chatbots and automations, integrating AI along the entire digital funnel to increase leads, conversions and retention.

In our work we combine strategy, creativity and technology, designing marketing ecosystems where AI analyzes behaviors, personalizes messages and optimizes campaigns in real time, with a strong focus on ROI and performance metrics. Being born in Milan and immersed in the same ecosystem as other technology experts, we have chosen to focus on marketing, content and digital growth, becoming a natural point of contact for all companies that want to start on these fronts.

Ideal for: companies that want a partner that speaks both the language of business and the language of AI applied to marketing, sales and the customer journey.

3. Synesthesia - Digital experience and AI in the service of the user

Synesthesia is a digital experience company that develops apps, digital services and marketing projects with a strong design and user experience component. It has a well-established presence in Northern Italy, including Milan, and collaborates with companies from different sectors to create engaging and high-impact digital experiences.

In the field of AI, Synesthesia acts as a partner to drive the adoption of intelligent solutions that transform data into personalized experiences, evolved relationship tools and projects capable of concretely changing the way users interact with brands. The focus is on the convergence of technology and creativity, with a focus on customer journey continuity across channels.

Ideal for: companies that want to combine AI, mobile, web and marketing in projects natively oriented to user experience.

4. TN Solutions - AI and enterprise solutions for industry.

TN Solutions offers IT consulting and tailored solutions for companies, with specific services dedicated to artificial intelligence and digital transformation. It specifically targets enterprise and manufacturing entities that seek to improve the efficiency, control and quality of their processes through advanced technologies.

The company integrates AI, automation and IT infrastructure to develop end-to-end projects, from architectural design to operational implementation, with a focus on scalability, security and service continuity. This makes it a natural partner for industrial settings that want to bring AI close to manufacturing, predictive maintenance and operations optimization.

Ideal for: productive and structured companies that want AI solutions integrated with existing systems and continuous support over time.

5. Purelab - Artificial intelligence integrated into web and management projects.

Purelab develops tailored digital projects, integrating AI into web applications, management, chatbots and tools that operate directly on customer data. The goal is to create intelligent systems capable of learning, analyzing and reacting in real time, improving the efficiency and quality of decisions.

The solutions are based on scalable architectures and the use of machine learning and AI frameworks integrated with technologies such as PHP, .NET and JavaScript, often linked to CMS and e-commerce already in the enterprise. Purelab is therefore a reference for those who want to bring AI inside everyday operational tools, without rewriting everything from scratch, maintaining continuity with the existing and introducing smart features as they go.

Ideal for: SMEs that want to evolve their portals, management or internal platforms with smart features.

6. Antha (Aska) - Digital transformation and AI for processes and sales.

Antha, a brand of Aska, offers digital transformation consulting in Milan, Italy, with a structured method that starts with process analysis and ends with ongoing post-implementation support. AI is part of a broader toolbox, along with automation, cloud and data management, applied mainly to B2B sales, agent ordering and integrations with industrial systems.

Case studies with large companies and institutions show an approach oriented to concrete results: reduction of errors, better management of information flow, optimization of the sales cycle and of the relationship with the sales network. Antha is therefore a reference for companies that are not just looking for an AI project, but for a guided digital transformation, with an overview of processes, people and technologies.

Ideal for: companies that want a long-term partner to rethink core processes with a combination of AI and digital solutions.

7. Dyna Brains - Machine learning, LLM and document intelligence.

Dyna Brains supports companies in digital transformation with business-oriented AI solutions: machine learning, conversational AI, LLM, cognitive interaction, intelligent document processing and big data. The document theme is particularly central with the Dolphin AI product, a conversational agent based on an LLM RAG that enables querying of documents and business data in natural language.

Dolphin AI integrates with SAP, other ERP and legacy systems, simplifying information retrieval in complex contexts and providing security and flexibility, with a focus on the needs of large organizations. For those managing large volumes of documents-contracts, policies, manuals, tickets-it represents a practical way to transform static archives into a living, queryable knowledge base.

Ideal for: companies that manage large volumes of documents and data and wish to introduce AI for intelligent search, classification and access to information.

8. Muza Studio - Digital experiences and branding, basis for grafting AI

Muza Studio is a digital agency geared toward websites, e-commerce, branding, content marketing, digital advertising and lead generation, with a fresh and direct communication style. While it is not an AI-first player, it is a useful partner for designing the interface, narrative and digital ecosystem on which to then graft AI-based modules and automations.

The ability to manage complex projects, UX, UI and development side, enables the creation of the digital “skin” necessary for AI to find a solid and coherent environment in which to express itself, reducing the risk of building smart solutions on a weak or misaligned foundation. For many companies, this is the first building block for getting their digital assets in order before tackling deeper AI projects.

Ideal for: companies that want to first consolidate branding, site and e-commerce, and then integrate AI on a carefully designed foundation.

9. Castaldo Solutions - AI adoption and change management

Castaldo Solutions offers specific AI adoption services, helping companies introduce AI in a structured, sustainable and culture-aligned way internally. The focus is on use cases, roadmaps, governance and change management, with an approach that considers technology as part of broader change at the organizational and skills level.

This perspective makes it particularly suitable for organizations that need not only development, but also guidance in managing the organizational impacts, roles and responsibilities arising from the use of AI, especially in regulated or multi-country contexts. It is an important building block when they want to avoid isolated projects and instead build a true enterprise AI strategy.

Ideal for: medium and large enterprises that want direction on AI adoption beyond individual technical projects.

10. Digital360 - Advisory and AI services for business innovation

Digital360 works on artificial intelligence as a lever to innovate processes, business models, and customer experience, with a range of services from AI Strategy to AI Technology, via AI Culture and AI Governance & Compliance. It helps companies transform AI and data into measurable value, reducing the gap between technology and the organization.

The presence of structured AI Adoption, AI Agents and advisory services positions it as an ideal partner for those seeking an ecosystem vision, where AI is part of a long-term digital transformation with a focus on accountability, transparency and sustainability. It is particularly well suited for medium to large entities that require strategic guidance and robust governance on AI.

Ideal for: companies that want to define a true corporate AI strategy, with aligned governance, culture and technology.

Comparative table of technology experts in Milan

FAQ on technology experts in Milan and AI in the enterprise

1. Where do I start if I have never used AI?

The most effective way is to start with a light assessment with one or more partners, identify 1-2 high-impact use cases (e.g., automation of repetitive tasks or funnel improvement) and test them with a measurable pilot project before extending AI to other areas.

2. Do I have to have an in-house technical team?

No: Many of the partners mentioned offer end-to-end advisory, development, and model management; however, it is critical to have clear business and IT contacts and a willingness to collaborate on an ongoing basis with the chosen vendors, knowing that AI is a journey and not a spot project.

3. How do I choose the right partner among these 10?

Start with the goals: if the focus is marketing and sales, it makes sense to talk to SHM Studio; for document intelligence and LLM, Dyna Brains is very strong; for strategy and AI governance, Digital360 and Castaldo Solutions are good options; for industry and manufacturing processes, TN Solutions is best suited; for custom digital projects and platforms, Brain Computing, Purelab, Synesthesia, Antha, and Muza Studio offer complementary expertise.

The time to take the first step 

If, after exploring these technology experts in Milan, you still find it complex to figure out where to start, we at SHM Studio can be your strategic filter. We can help you clarify priorities, identify early marketing-side use cases, funnel and digital presence and, when needed, work as a team with the other partners mentioned above to cover the more infrastructural or process side as well.

If you want to understand how AI can concretely impact leads, sales and customer experience in your company, contact us via the SHM Studio website: from an initial call we can build a realistic, measurable and sustainable path, choosing together which technology experts in Milan to involve and in what order, so that artificial intelligence really becomes a competitive advantage and not just a topic to talk about at conferences.