SHM Studio outlines methodologies for performing effective keyword research on Google, identifying the selection of the correct terms as the foundation for any SEO strategy aimed at generating qualified traffic.
- Strumenti di Analisi: L’utilizzo di tool come il Google Keyword Planner è essenziale per scoprire i volumi di ricerca mensili e valutare la competitività dei termini prima di pianificare i contenuti.
- Intento di Ricerca: Comprendere se l’utente cerca informazioni, un prodotto o un sito specifico (intento informazionale, transazionale o navigazionale) è cruciale per offrire la risposta pertinente e migliorare il ranking.
- Efficacia Long-Tail: Puntare su “code lunghe” (frasi specifiche di 3+ parole) permette di intercettare una nicchia di utenti più vicina alla conversione, riducendo la competizione rispetto a termini generici.
- Qualitative Selection: It is not just the volume of traffic that matters, but the relevance of the term to the business; choosing the wrong words brings visits that do not convert, wasting resources.
Finding the keywords with Google search involves knowing how to properly use the Keyword planner, one of the best tools for keyword research.
Whatever your niche is, knowing this tool provided by the search engine will allow you to know which are the best keys to get more visibility online.
We at SHM Studio use several tools to optimize our clients' digital presence, but we believe that among them the Keyword planner is the first one to know.
The research conducted through it makes it easy to obtain clear results, which are essential for devising a performing marketing strategy.
The latter may possibly include targeted advertising campaigns.
Let's take a step-by-step look at what its features are and how you can best use it.
Keywords with Google search: why the Keyword planner helps and how to use it
The main task of the Keyword planner is to target keywords on the Google Ads platform.
Through it you can visualize a whole range of data, from keyword recommendations to monthly search volumes.
Although its main function is to carry out targeted PPC campaigns, the information provided can be exploited to:
- Analyzing competitors
- Estimating the CPC
- Estimating the PPC budget
The Keyword planner has the undeniable advantage of being free.
Moreover, its use, although changed over the years, turns out not to be too complicated.
Google Keyword Planner, the steps to follow
To access Google's keyword planning tool, you must first have a Google account.
You can then log into the Google Ads platform, and click on the “Locate new keywords” box, as shown in the figure below:
Let's do a simulation, imagining search keywords Relating to the product “leather belts.”
You can enter the keyword in the field provided, and also select the target language and location to refine your search according to your target market.
Results related to the entered keyword and also all related keywords will then be shown. Along with other data including:
- The average number of monthly searches
- The estimation of competition
The role of research volumes
These volumes are very important because they give you an idea of research volumes and competitiveness.
Better to choose keywords that have good search volume but do not have too many competitors.
In the case examined, almost all keywords related to “leather belts” have high competition.
What to do in such cases?
Specific Keyword planner features can be used to find keywords with Google search that are easier to index and rank for.
For example, you can set filters and even broaden the search, or by refining keywords:
Regarding the example of “leather belts,” we decided to narrow the search to “women's” and additionally deselecting all brands that are not the subject of interest:
The search is then updated. Although the niche of “leather belts” is very competitive, we find that the keywords “high-waisted leather belt” and “high-waisted leather belts” have sufficient search volume and less presence of competitors:
Clearly, we may opt for these keywords if they actually represent our brand. Then we can reasonably expect that they will allow us to make conversions.
In fact, the goal is this: to select those keywords that are actually inherent to the brand, its services and/or products, and that will bring properly targeted users to one's site.
And to do this, the Keyword planner can be a great ally.
Set up an Ads campaign through Google's keyword planning tool
Once you have identified the keywords you are interested in, you can also set up a campaign with just a few clicks, indicating the average daily budget you want to invest.
Le Ads campaigns targeted are really a great ally for increasing traffic at important times. It proves useful, for example, when launching a new product or starting an offer.
However, we believe that it is not recommended to rely on this tool alone for the success of a business.
Working on increasing organic traffic, then implementing a proper SEO strategy on your website, is in our opinion the first thing to do.
As Milan web agency we are in the business of improving the online visibility of our clients. If you need to implement targeted digital marketing activities, we are at your disposal.
You just need to use this form to get in touch with us to get some timely information on everything we can do for you and your business. Not talk, but concrete results that can climb your Google rankings!
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