Abstract 3D of SHM Studio, AI and web agency in Milan

SHM Studio specializes in advanced keyword (keyword) research for every industry and market niche.

With our years of experience, we have helped agencies and professionals identify and use the best performing keywords, decisively improving their online presence and indexing.

Our thorough and careful work aims to: get a clear view of your current indexing, identify strategic keywords that will increase qualified traffic, ensure a better conversion rate and expansion of your target audience.

Periodic optimization and targeted ADS campaigns

Our keyword research is an ongoing process, not a one-time action. We monitor keyword rankings periodically, creating detailed reports in constant comparison with your competitors.

SHM Studio's goal is ambitious: to get you to your maximum visibility potential, ensuring your digital marketing is maximized, including by preparing keyword lists for targeted and effective Google ADS campaigns.

Here are the key steps in our methodology:

Beyond keywords: prompt-style queries and conversational questions

Users are no longer just searching for keywords; they are asking complete questions to an AI. For each project, we also map out the prompt-style queries and fan-out queries that Google AI Overviews, Perplexity, and ChatGPT Search generate for your industry: natural language questions, sequences of sub-questions, and combined informational and transactional intents. We build a keyword strategy that speaks to both humans and generative AIs.

In-depth analysis of the industry and target audience

We begin our strategy by thoroughly understanding the industry in which you operate and the needs of your target audience. We identify the main themes and frequently asked questions (conversational queries) that users are asking. This preliminary phase, supported by trend analysis and market research, helps us define the strategic keyword context.

AI Prompt Query Research and Mapping Tools

We implement the use of advanced keyword research tools such as Google keyword planner, SEMrush, Ahrefs and Ubersuggest. We assess the competition (keyword difficulty) and search volume for each keyword, identifying those that offer the best balance. This analysis allows us to create a targeted list of long-tail keywords and high-value primary keywords for your SEO strategy. Correcting these technical issues is essential to improving user experience (UX) and organic visibility.

Competitive analysis and identification of strategic opportunities

We study keywords used by major competitors to identify untapped growth opportunities. We analyze their content and SEO strategies in detail to identify gaps and potential new keywords. This gives us a competitive advantage and ensures that your strategy stays ahead of the curve.