Keyword search

Strategic keyword research: qualified traffic and conversion maximization

SHM Studio specializes in advanced keyword (keyword) research for every industry and market niche.

With our years of experience, we have helped agencies and professionals identify and use the best performing keywords, decisively improving their online presence and indexing.

Our thorough and careful work aims to: get a clear view of your current indexing, identify strategic keywords that will increase qualified traffic, ensure a better conversion rate and expansion of your target audience.

Periodic optimization and targeted ADS campaigns

Our keyword research is an ongoing process, not a one-time action. We monitor keyword rankings periodically, creating detailed reports in constant comparison with your competitors.

SHM Studio's goal is ambitious: to get you to your maximum visibility potential, ensuring your digital marketing is maximized, including by preparing keyword lists for targeted and effective Google ADS campaigns.

Here are the key steps in our methodology:

1
In-depth analysis of the industry and target audience
We begin our strategy by thoroughly understanding the industry in which you operate and the needs of your target audience. We identify the main themes and frequently asked questions (conversational queries) that users are asking. This preliminary phase, supported by trend analysis and market research, helps us define the strategic keyword context.
2
Using professional keyword research tools
We implement the use of advanced keyword research tools such as Google keyword planner, SEMrush, Ahrefs and Ubersuggest. We assess the competition (keyword difficulty) and search volume for each keyword, identifying those that offer the best balance. This analysis allows us to create a targeted list of long-tail keywords and high-value primary keywords for your SEO strategy. Correcting these technical issues is essential to improving user experience (UX) and organic visibility.
3
Competitive analysis and identification of strategic opportunities
We study keywords used by major competitors to identify untapped growth opportunities. We analyze their content and SEO strategies in detail to identify gaps and potential new keywords. This gives us a competitive advantage and ensures that your strategy stays ahead of the curve.

Portfolio

AI-based conversational experiences designed to integrate functionality, aesthetics, and brand voice.

Aquamarine
Branding for luxury residences in Misano.
CDR Pumps
Technical SEO for local and foreign visibility
Bonfiglioli Consulting
UX, Web Design and International SEO
Brembo
A website for budgets and sustainability
Salvatore Aranzulla
Landing page optimized for Salvatore Aranzulla
Careggi Hospital
‘Book my vaccine’: intuitive platform for booking vaccinations
Product Advisor
A digital guide to choosing the best product online
Intea Engineering
Intuitive UX to digitize technical complexity
Daniela De Marchi
Tailor-made E-commerce for a “jewelry tailor shop”
Octagona
Web Design and SEO to communicate expertise in internationalization
Flex Arena
A new image for stadiums and multipurpose spaces
Solarelit
Visual communication for a renewable energy leader
Miba
Multilingual web design and SEO for global expansion
Maspero Elevators
Technical leadership and global visibility
Colorizzo
E-commerce optimized for paints and technical materials
Kablee
Building an international identity
Spesesati
Tuscany goes social
Cecille Ahrens
Website, podcast and social strategy for wellness and personal growth