Careggi Hospital

In a healthcare context where speed and clarity are vital, Careggi Hospital needed a dedicated tool for the vaccination campaign (“Prenoto Vaccine”). The goal was to develop a web platform that democratized access to booking, making it an immediate, secure and frictionless process for an extremely large and heterogeneous audience of users.

Designing for public health means having to meet much more stringent usability requirements than in the private sector. There were three main critical issues:

1. Digital Divide: The typical user ranges from the digital native to the elderly person with poor technological skills. The interface needed to be “foolproof.”.
2. Language Barriers: The need to ensure access to care for the entire population required a fully integrated multilingual system.
3. Security vs. Usability: Ensure maximum protection of sensitive data (access via medical record number) without complicating the login process.

We took a radical Mobile-First approach, since most users would log in from smartphones.

• Value Communication Strategy We stripped the structure down to the bone, eliminating any distractions. The value, in this case, is “time saved”: the architecture is designed to guide the user from point A (home) to point B (booking confirmation) in as few clicks as possible.
• Inclusiveness and Localization Development of parallel user paths in different languages to break down cultural and language barriers, ensuring the same ease of use for all.
• Functional and Secure Design Implementation of a data validation system (medical record number) that acts in the background, keeping the interface clean and reassuring to the user, yet robust against unauthorized access.