SEO Copywriting: the best tools on the market

What are the best tools for SEO Copywriting ? In the past, attention was entirely focused on inserting keywords into the text. The focus was on their density, sacrificing text quality to make room for them.

Now things have changed radically, as the importance of quality has increased significantly. Today, to create SEO-optimized content, it is essential to publish texts that are useful, understandable, and well-structured.

At the same time, it remains crucial to choose the appropriate keywords to meet the needs of your market niche.

To support this process, there are several useful tools that facilitate SEO Copywriting.

In this article, we will list the ones favored by us at SHM Studio , which accompany us daily in our activities as a Web Agency in Milan.

The best tools to search for keywords and find ideas for articles

In the increasingly competitive context of digital marketing, SEO remains a fundamental pillar for online success. This is why we recently published a SEO guide for 2024 . We also explored the impact of Search Generative Experience (SGE), and how this will influence search results.

To maximize the effectiveness of your optimization campaigns, we mentioned at the beginning that you can get help from dedicated tools. These not only simplify the process of researching and selecting the most relevant keywords for your target audience. They also offer suggestions for creating engaging content and staying up to date with current trends.

Let's see what they are together.

Google Search Console

The Google Search Console it is your indispensable ally for doing SEO in the best way possible. It offers a wide range of features that make both keyword research and generating ideas for your articles easier.

First of all, it allows you to examine the queries that brought users to your site, thus providing you with valuable insights on keywords used to search for content similar to yours.

Then, in the section dedicated to performance, you will have a detailed overview of impressions, clicks, and CTR (Click-Through Rate) for each keyword and every page of your site.

These parameters are important to understand whether your keywords are effective or not.

Not only that: Search Console also provides you with suggestions for new content, right through user queries. Identifying the topics of interest for your audience actually allows you to create targeted texts.

Optimal content answers visitors' questions and needs, thus improving the quality of SEO Copywriting and consequently the digital visibility of your website.

Keyword Planner

It is an essential tool that provides you with crucial information to understand the popularity of a keyword and evaluate online competition through CPC.

What makes the Keyword Planner is its ability to also suggest other related keywords. It thus offers a broad perspective on the possible options to consider. But why should you use it? First of all, it is essential to know not only what people are searching for, but also how interested they are in your offer.

However, do not only look at the search volume of a keyword.

Before writing an article, consider both its level of competition and its CPC. In fact, these two factors give you a complete overview of how relevant a keyword is to your specific market niche. Thus helping you make more informed and targeted decisions.

Answer The Public

Speaking of the best tools for SEO copywriting, one cannot fail to mention it. This is a truly useful platform that offers a wide range of features to identify the questions asked on search engines. Its operation is quite intuitive: just enter a keyword or a topic of interest and Answer The Public it will show a series of results. These are broken down by question types such as “who”, “what”, “where”, “when”, “why” and “how”. This allows you to get a broad overview of the most frequent searches related to your topic. Helping you better understand the needs and interests of your target audience.

In addition to the free version, which already offers a wide range of information, Answer The Public offers advanced paid options. These allow access to additional features and further in-depth analysis of the questions asked by users. Thanks to these advanced options, it is possible to obtain greater completeness and articulation of the information. Allowing you to further refine your content creation strategy for SEO purposes.

AlsoAsked.com

When it comes to writing an SEO-optimized article, the key to success lies in fully understanding your target audience's needs. Keyword research should not be seen merely as a way to get a list of terms to insert into the text, but rather as a means to intercept the true intentions and questions of your potential visitors.

AlsoAsked it is an excellent SEO tool for copywriters, based on data from Google's "People also asked" (PAA box) section. It is therefore able to provide a complete overview of the most common questions related to the topic covered. By using this tool, you can get valuable suggestions that will help you create relevant content capable of meeting the needs of your users in the best possible way.

SEO Copywriting: the best editing tools

In the landscape of targeted SEO copywriting, the effective use of editing tools is of crucial importance for achieving high-level and relevant content. Let's now explore the best available tools you can use to refine the writing process, making it simpler and more accurate. We, as digital agency in Milan , we regularly use these tools to guarantee excellent results for our clients.

Hemingway App

One of the most appreciated tools for copywriters is certainly Hemingway App. The app, available both online and as downloadable desktop software, is an excellent editor that promotes distraction-free writing.

Hemingway App it is able to identify a series of editing issues, with a particular focus on sentence length. Its intuitive interface makes it easy to use: it highlights sentences and passages that are too long in bright pink, while highlighting other critical issues in other colors.

This is a tool pre-set for the English language, and therefore it may present some errors in translations. Despite this drawback, its basic function remains valid: finding and correcting sentences that are too long. Thus optimizing the overall fluidity of the texts.

Scribis

A resource that offers a vast repertoire of useful functions for writing, and also for SEO Copywriting. Among these are term combinations, synonyms, typical word collocations, and support, which allow for the generation of more correct and elaborate texts.

This tool is particularly useful for those who want to achieve an excellent level of quality. Discovering new ideas to enrich their writings. Thanks to its versatility and advanced features, Scribis proves to be a reliable ally to improve the quality of content and consequently increase online visibility.

CorrezioneOnline

CorrezioneOnline it is a very useful tool for improving the quality of your content. This service offers a wide range of features to get texts free of grammatical, spelling, and stylistic errors.

Why is it useful for SEO Copywriting? First of all, error-free text is essential to maintain the authority and credibility of a website in the eyes of search engines and users. CorrezioneOnline helps track down all grammatical and spelling errors, which you can correct directly in the editing field.

In this case too, errors are highlighted with different colors, making it easy to find them and understand what went wrong. Therefore, a missing space will be flagged with a different color compared to a grammatical issue.

SEO Copywriting AI: the best tools that use Artificial Intelligence for SEO purposes

In the dynamic world of SEO Copywriting, Artificial Intelligence (AI) is causing an unprecedented revolution in many areas. Including the creation and optimization of digital content. Now we will illustrate the best tools that use AI to increase the quality, relevance, and effectiveness of web content. Exploiting the extraordinary capabilities of Artificial intelligence indeed, this software is capable of analyzing data, identifying the most relevant search trends, proposing targeted keyword suggestions, and even producing texts with unparalleled precision and speed.

However, we would like to remind you that all these software tools do not replace human intervention. They cannot precisely accommodate the brand's specific needs, identity, and communication style.

If you want to use them, remember to add a personal touch that only you can give, to impart the authenticity to your content that is the best proof of added value.

ChatGPT

We can safely state that the well-known ChatGPT stands out as an innovative tool for SEO Copywriting.

How can I help you?

We do not recommend it for creating content from scratch. But as support for keyword research and in editing texts, for example to remove typos.

With ChatGPT it is possible to obtain primary, secondary, and semantically related keywords. In addition, keywords can be organized into clusters of topics and subtopics. Its immediacy makes it a simple tool to use even for novices, who can interact with the platform in a conversational manner and receive real-time responses.

Jasper

Jasper it is a versatile platform that leverages Artificial Intelligence capabilities to optimize your SEO Copywriting efforts.

It allows you to access a wide range of features designed to write engaging and relevant content for your users.

With Jasper, you can quickly create not only posts for your blog and your social channels optimized for search engines, but also persuasive sales emails and texts for advertising campaigns.

Furthermore, this tool allows you to create captivating images to accompany your content, further improving their visual impact.

Immediate and simple to use, it can prove to be an excellent ally to optimize your digital presence.

Hypotenuse.ai

Hypotenuse.ai it is a cutting-edge platform that leverages the powerful technologies of deep learning and Artificial Intelligence to offer you the opportunity to obtain texts in line with your target audience.

With this tool you can write targeted marketing posts and emails starting from the provided keywords and a series of other fundamental specifications.

With Hypotenuse.ai, you have total control over the style and voice of your content, with the flexibility to choose whether to write in the first, second, or third person. Furthermore, you can better define your target audience, ensuring that the message is effectively representative of your brand.

Indeed, the tool allows you to integrate your brand's distinctive elements, ensuring its consistency and recognizability, while making sure to respect its unique traits.

In this article we have illustrated what we consider to be the best SEO Copywriting tools, and we think they can be of help to you.

However, let's point out that by themselves they are not enough to create content that ranks on search engines in the best way, and generates traffic and conversions.

If you are looking for support to develop effective editorial plans and integrate them into a broader SEO strategy, do not hesitate to contact us and to request a free consultation.

The team at SHM Studio, a highly experienced web agency in Milan, is ready to offer you customized solutions to decisively boost your online presence.