Coatue, one of the world's most influential venture capital funds, has launched a new initiative focused on acquiring land near major energy sources. The stated goal is to build physical infrastructure for data centers dedicated to artificial intelligence. Among the potential beneficiaries is Anthropic, a leading AI startup in the enterprise segment.
Therefore, this move signals a paradigm shift: venture capital is no longer just funding software, but is overseeing the entire hardware value chain. Furthermore, competition for land, energy, and computational capacity is intensifying globally. Consequently, Italian B2B SMEs also need to update their understanding of the AI market: the costs of accessing advanced models will increasingly depend on the availability of these infrastructures.
In this scenario, we at SHM Studio We observe that companies investing in digital skills and AI integration today are better positioned to seize the opportunities that will emerge from the maturation of this ecosystem. Finally, understanding the AI infrastructure supply chain is no longer a matter for technicians: it is a strategic priority for anyone who wants to compete in the coming years.
Coatue's move: from venture capital to energy real estate
In early May 2026, TechCrunch has reported news that has caught the attention of industry insiders. Coatue, one of the most well-known venture capital funds globally, is reportedly buying land near major energy sources. The goal is to build data centers for artificial intelligence. Among the potential recipients is Anthropic, one of the most relevant AI players in the enterprise segment.
This operation is not a simple real estate investment. On the contrary, it sends a clear signal: venture capital is redefining its scope of action. In fact, it's no longer just about funding code and algorithms. Today, large funds oversee the entire value chain, from land to electricity, to chips and language models.
Therefore, reading this news as an isolated event would be a mistake. Instead, it is a piece of a broader strategy involving energy geopolitics, the race for computing capacity, and competition between AI ecosystems.
Timeline of a paradigm shift
To understand the scope of Coatue's move, it's helpful to put it in the context of a sequence of recent events. In 2025, the main hyperscalers — Microsoft, Google, Amazon — announced record investments in physical infrastructure for AI. Overall, we're talking about hundreds of billions of dollars globally.
Subsequently, non-traditional players have started entering this space. Sovereign funds, private equity firms, and now venture funds like Coatue have realized that the real scarcity isn't talent or software. It's energy and physical space to house servers. Therefore, whoever controls these assets controls a strategic bottleneck.
Similarly, the growth of next-generation AI models — like those developed by Anthropic with Claude — requires exponentially growing computing power. As a result, data center demand far exceeds available supply in many geographic areas.
Winners and losers in the new AI geography
Who benefits from this dynamic? First off, landowners near stable, low-cost electricity grids. Also, companies specializing in building and managing data centers see their valuations grow. Finally, renewable energy providers become essential strategic partners.
Conversely, AI startups with limited access to computational power risk losing ground. Without their own infrastructure or preferential agreements, they depend entirely on market prices for cloud computing. Despite this, some of them are reacting with long-term agreements or joint ventures with funds like Coatue.
For Italian SMEs, the picture is different but no less relevant. They don't buy land or build data centers. However, they are end-users of AI services that directly depend on these infrastructures. Therefore, the availability and cost of advanced models in the coming years will be influenced by decisions like Coatue's.
According to an analysis by McKinsey on the global AI market , the demand for compute infrastructure will grow by 40% a year until 2028. This makes it clear why big money is moving toward the physical layer.
SHM Studio's take: what's changing for Italian B2B
We at SHM Studio we closely follow these dynamics. Not because Italian SMEs need to invest in data centers, but because understanding the AI supply chain is essential for making informed strategic decisions.
In particular, three concrete implications emerge for Italian B2B and retail companies.
- Evolving AI costs: the concentration of infrastructure in the hands of a few large players could influence AI cloud service prices over the next 18-24 months. SMEs should plan their digital investments taking this variable into account.
- Partnership with certified providers: choosing providers of AI solutions having stable deals with the major hyperscalers is becoming a key selection criteria. Service continuity also depends on these infrastructure factors.
- Competitive advantage in early adoption: companies that today integrate AI tools into their processes — from content production to campaign management — they build an advantage that will be difficult to overcome later.
Furthermore, the digital marketing strategy of a B2B company cannot ignore the understanding of these trends. Decisions on channels, formats, and tools to adopt are increasingly influenced by the evolution of the underlying AI ecosystem.
The work in progress: energy, regulation, and geopolitics
Coatue's move raises questions that go beyond finance. First of all: where will these lands be located? Proximity to abundant and stable energy sources significantly narrows down the available geographical map.
According to the International Energy Agency , data centers already account for 2% of global electricity consumption. With the growth of AI, this share could double by 2030. Consequently, the pressure on electricity grids and water resources — necessary for cooling — becomes an urgent regulatory issue.
In Europe, the regulatory framework of the AI Act and environmental directives add further constraints. Therefore, investors aiming to build data centers on the Old Continent must navigate regulatory complexity that North American markets do not experience to the same extent.
Despite this, Europe remains attractive for certain types of AI infrastructure, particularly those related to data sovereignty and GDPR compliance. This creates specific opportunities for operators who know how to position themselves correctly.
Next moves: what to watch in the coming months
For Italian companies wanting to stay updated on these developments, there are some indicators to keep an eye on.
- Partnership announcements between Coatue and Anthropic: if confirmed, this partnership will reshape access to Claude models for the enterprise market. The implications for anyone using AI APIs in their products are direct.
- AI cloud computing pricing: an increase in infrastructure capacity could stabilize or lower costs in the medium term. Keeping an eye on AWS, Azure, and Google Cloud pricing is a good way to gauge this.
- European energy regulations: the European Commission's decisions on data center energy consumption will influence the location of investments and, indirectly, the availability of AI services in the Italian market.
- Movements of other VC funds: if Coatue isn't alone in this strategy — and they probably aren't — we'll see more similar announcements in the coming quarters. This will speed up the maturation of the AI infrastructure market.
For Italian SMEs, the operational advice is clear. You don't need to understand every technical detail of these investments. Instead, it's essential to build the digital skills and AI integrations today that will be the competitive norm tomorrow. Those who start now still have a significant advantage.
Our areas of focus — from SEO to the Google Ads campaign management , from the LinkedIn campaigns to the web development — are increasingly integrated with AI tools that rely on these infrastructures. Therefore, following the evolution of the physical AI layer is not an academic curiosity: it is part of the daily work of those who do serious digital consulting.
To learn more about integrating AI into your company's digital strategy, you can consult our Blog or contact us directly .
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