Backlinks

Backlinks, citations and brand mentions: authority for Google and for LLMs

Abstract 3D render by SHM Studio, AI and web agency in Milan

In SEO, we specialize in finding and earning the best backlinks to drive significant, lasting growth in the domain authority (DA) of your online presence.

Backlinks are external links that point to your website. Google reads a growing number of authoritative backlinks as a positive, decisive signal: your site is linked to because it's seen as a trusted source with valuable content.

But not all backlinks are equal. Many come from spam or low-quality sites, and those not only bring no benefit, they can even trigger penalties.

Stronger DA and risk removal (Disavow)

SHM Studio helps you build a strong, clean backlink profile. Strategic acquisition: we identify the best authoritative backlinks for your growth. Risk mitigation: we find and analyze harmful backlinks, then request their removal or exclude them with Google's Disavow tool.

We'll improve the health of your backlinks, with one end goal: to grow your website and your brand on search engines in a way that's exponential, safe and fully documented.

Here are the key steps of our link building strategy:

Citations and brand mentions: the new authority signal for AI

LLMs don't just read links. They read how a brand is named across the web. We work on unlinked brand mentions, citations in authoritative sources, listings in industry directories, podcasts, knowledge bases and digital media. Everything that raises the chances your brand is recognized as a reliable entity by the models and cited as a source in answers from Google AI Overviews, Perplexity, ChatGPT Search, Claude and Gemini.

1
Selection of authoritative sites, citations and brand mentions
To deliver effective link building, we start with in-depth research to identify authoritative websites closely relevant to your industry. We rigorously evaluate the domain authority (DA), page authority (PA) and traffic quality of potential partner sites. We only work with sources that can offer high-quality backlinks, and we steer clear of unethical SEO practices that could harm your reputation.
2
Creating valuable, shareable content (link earning)
An effective backlink strategy is built on original, high-value content that naturally attracts links (link earning) from other sites. We produce articles, blog posts, infographics and other informative content, designed to be shared and seen as authoritative resources in your field.
3
Monitoring, disavow and backlink profile maintenance
Our service includes ongoing monitoring of the backlink profile we build. We use advanced tools to track links and assess their quality. We identify and act on toxic or low-quality backlinks that could undermine your site's authority or lead to penalties. This Disavow process is essential to keep your profile clean and ensure sustainable ranking growth.

Portfolio

AI-powered conversational experiences, designed to integrate functionality, aesthetics, and brand voice.

Preview of the Acquamarina project by SHM Studio
Acquamarina
Branding for luxury residences in Misano
Preview of the CDR Pompe project: technical SEO strategy by SHM Studio
CDR Pompe
Technical SEO for local and international visibility
Bonfiglioli Consulting logo, client of SHM Studio
Bonfiglioli Consulting
UX, Web Design and international SEO
Brembo project cover, digital platform for budgets by SHM Studio
Brembo
A website for financial statements and sustainability
Amazon Prime Days project: high-performance landing page by SHM Studio
Salvatore Aranzulla
Optimized landing page for Salvatore Aranzulla
Ospedale Careggi project: booking platform by SHM Studio
Ospedale Careggi
‘I book my vaccine’: intuitive platform for booking vaccinations
Product Advisor project: buying guide platform by SHM Studio
Product Advisor
A digital guide to choosing the best product online
Intea Engineering logo, client of SHM Studio
Intea Engineering
Intuitive UX to digitize technical complexity
Preview of the e-commerce project Daniela De Marchi by SHM Studio
Daniela De Marchi
Custom e-commerce for a “jewelry tailor shop”
Preview of the Octagona project by SHM Studio
Octagona
Web Design and SEO to communicate expertise in internationalization
Flex Arena project cover by SHM Studio
Flex Arena
A new image for stadiums and multipurpose venues
Solarelit logo, client of SHM Studio
Solarelit
Visual communication for a renewable energy leader
Preview of the MIBA project by SHM Studio
Miba
Multilingual Web Design and SEO for global expansion
Preview of the Maspero Elevatori project by SHM Studio
Maspero Elevatori
Technical leadership and global visibility
Preview of the e-commerce project Colorizzo by SHM Studio
Colorizzo
Optimized e-commerce for paints and technical materials
Preview of the Kablee project by SHM Studio
Kablee
Building an international identity
Preview of the Spaesati project by SHM Studio
Spaesati
Tuscany goes social
Preview of the Cecille Ahrens project by SHM Studio
Cecille Ahrens
Website, podcast, and social strategy for well-being and personal growth