Website optimization

Website optimization for SEO + GEO: performance and accessibility for AI crawlers

Abstract 3D render by SHM Studio, AI and web agency in Milan

Want your website to rank among the top search results for the strategic keywords you care about?

That's the right goal, but there's a crucial question to ask first: how does your website actually perform?

A website with loading errors, slow load times or technical bugs will seriously undermine your end goal. Poor performance makes it extremely hard to climb the search rankings, and it limits growth in qualified traffic and conversions. Speed is the foundation of every SEO success.

Technical excellence for your SEO

To get a high-performing website, the essential foundation for any further SEO work, you can count on our team of specialized developers. We fix every technical issue, from cache management to heavy plugins, while keeping all your features intact and even improving them.

After our technical optimization, the road to better SEO is all downhill. And we'll keep supporting you in the future.

Here are the key steps of our methodology:

Technical architecture for AI bots: schema.org, llms.txt and crawler governance

GEO has a very specific technical layer. We implement granular schema.org markup (Article, FAQ, HowTo, Product, Person, Organization), publish and maintain the llms.txt file to declare which content can be cited, manage AI bots in robots.txt, optimize server-side rendering for LLM crawlers, and work on entity disambiguation (sameAs, knowledge graph) and canonicals. A site optimized for SEO + GEO is readable, citable and attributable by any engine.

1
Technical SEO + GEO audit: core web vitals, schema.org and llms.txt
An effective SEO optimization service starts with a complete technical audit and an analysis of core web vitals (critical ranking factors for Google). This process identifies and fixes issues such as page load speed, crawling and indexing errors, site structure and mobile compatibility. We apply code optimization practices, like minifying CSS and JavaScript, and fix crucial files (sitemap and robots.txt).
2
Advanced resource optimization (speed optimization)
Based on the data we collect, the next step is to cut load times dramatically. This includes compressing and lazy loading images, videos and other media, implementing advanced caching for both browser and server, and evaluating content distribution through CDNs (content delivery networks) for faster global delivery.
3
Better hosting infrastructure and scalability
Choosing the right hosting infrastructure is crucial. We make sure your server is robust, reliable and scalable. Based on your traffic and security needs, we can recommend and implement dedicated servers, cloud hosting or VPS, making sure the server location is ideal for your target audience.
4
Continuous monitoring and predictive maintenance
Optimizing your website is an ongoing process. We set up monitoring tools to track performance over time and quickly spot emerging issues. We run regular updates and follow optimization best practices to keep performance high and deliver the best user experience (UX) over time.

Portfolio

AI-powered conversational experiences, designed to integrate functionality, aesthetics, and brand voice.

Preview of the Acquamarina project by SHM Studio
Acquamarina
Branding for luxury residences in Misano
Preview of the CDR Pompe project: technical SEO strategy by SHM Studio
CDR Pompe
Technical SEO for local and international visibility
Bonfiglioli Consulting logo, client of SHM Studio
Bonfiglioli Consulting
UX, Web Design and international SEO
Brembo project cover, digital platform for budgets by SHM Studio
Brembo
A website for financial statements and sustainability
Amazon Prime Days project: high-performance landing page by SHM Studio
Salvatore Aranzulla
Optimized landing page for Salvatore Aranzulla
Ospedale Careggi project: booking platform by SHM Studio
Ospedale Careggi
‘I book my vaccine’: intuitive platform for booking vaccinations
Product Advisor project: buying guide platform by SHM Studio
Product Advisor
A digital guide to choosing the best product online
Intea Engineering logo, client of SHM Studio
Intea Engineering
Intuitive UX to digitize technical complexity
Preview of the e-commerce project Daniela De Marchi by SHM Studio
Daniela De Marchi
Custom e-commerce for a “jewelry tailor shop”
Preview of the Octagona project by SHM Studio
Octagona
Web Design and SEO to communicate expertise in internationalization
Flex Arena project cover by SHM Studio
Flex Arena
A new image for stadiums and multipurpose venues
Solarelit logo, client of SHM Studio
Solarelit
Visual communication for a renewable energy leader
Preview of the MIBA project by SHM Studio
Miba
Multilingual Web Design and SEO for global expansion
Preview of the Maspero Elevatori project by SHM Studio
Maspero Elevatori
Technical leadership and global visibility
Preview of the e-commerce project Colorizzo by SHM Studio
Colorizzo
Optimized e-commerce for paints and technical materials
Preview of the Kablee project by SHM Studio
Kablee
Building an international identity
Preview of the Spaesati project by SHM Studio
Spaesati
Tuscany goes social
Preview of the Cecille Ahrens project by SHM Studio
Cecille Ahrens
Website, podcast, and social strategy for well-being and personal growth