Graphic design

Graphic design and strategic digital design: identity and performance

Abstract 3D render by SHM Studio, AI and web agency in Milan

We take a meticulous, tailored approach to creating web graphics and digital assets. Every design authentically represents your brand and is also optimized for web performance and conversions.

We work closely with you to understand your values, mission and identity inside out. During the analysis phase, we look at your target audience and your specific goals. The result is a final design that looks great, but above all works well and meets the needs of your end users.

Strategic design: usability, UX/UI and advanced prototyping

Our design phase is extremely detailed, with a special focus on usability and user experience (UX).

Our team of designers uses advanced prototyping tools to build interactive mockups. You can preview and test the design before it goes live. This iterative approach means any adjustments can be made quickly, and the final product matches your expectations and technical requirements.

Custom graphics: your key to standing out

In a world where image matters as much as content, custom, strategic graphics are the key to standing out in the digital universe and beyond.

A tailor-made design conveys your brand identity instantly and distinctively, leaving a lasting impression both online and offline. Whether it's a high-performing website, an advertising campaign or product packaging, a unique, eye-catching design grabs your audience's attention. It builds a visual connection that elevates how your brand is perceived and strengthens its presence in the market.

1
Initial briefing and strategic research
The first step is a detailed briefing to gather all the information we need: mission, vision, target market and brand goals. This strategic research phase is essential to channel creativity toward tangible results.
2
Concept, prototyping and design system development
Our designers develop graphic proposals that reflect your brand identity and communicate its values effectively. This includes creating or restyling your logo, defining the color palette, choosing typefaces and developing other key visual elements. We'll present several options and refine them based on your feedback.
3
Production and implementation of graphic assets
Once the final design is approved, we move on to producing the various graphic assets. We create digital materials (website layouts, banners, social media images) and, if needed, printed materials (business cards, brochures, packaging). Implementation is always guided by one goal: respecting and strengthening your brand's visual identity.
4
Monitoring, support and ongoing assistance
On request, we monitor the performance of your graphic assets (e.g., campaign CTR) to assess how effectively they communicate. We collect and analyze data and feedback for future optimizations. We provide continuous updates and step-by-step assistance for materials and changes.

Portfolio

AI-powered conversational experiences, designed to integrate functionality, aesthetics, and brand voice.

Preview of the Acquamarina project by SHM Studio
Acquamarina
Branding for luxury residences in Misano
Preview of the CDR Pompe project: technical SEO strategy by SHM Studio
CDR Pompe
Technical SEO for local and international visibility
Bonfiglioli Consulting logo, client of SHM Studio
Bonfiglioli Consulting
UX, Web Design and international SEO
Brembo project cover, digital platform for budgets by SHM Studio
Brembo
A website for financial statements and sustainability
Amazon Prime Days project: high-performance landing page by SHM Studio
Salvatore Aranzulla
Optimized landing page for Salvatore Aranzulla
Ospedale Careggi project: booking platform by SHM Studio
Ospedale Careggi
‘I book my vaccine’: intuitive platform for booking vaccinations
Product Advisor project: buying guide platform by SHM Studio
Product Advisor
A digital guide to choosing the best product online
Intea Engineering logo, client of SHM Studio
Intea Engineering
Intuitive UX to digitize technical complexity
Preview of the e-commerce project Daniela De Marchi by SHM Studio
Daniela De Marchi
Custom e-commerce for a “jewelry tailor shop”
Preview of the Octagona project by SHM Studio
Octagona
Web Design and SEO to communicate expertise in internationalization
Flex Arena project cover by SHM Studio
Flex Arena
A new image for stadiums and multipurpose venues
Solarelit logo, client of SHM Studio
Solarelit
Visual communication for a renewable energy leader
Preview of the MIBA project by SHM Studio
Miba
Multilingual Web Design and SEO for global expansion
Preview of the Maspero Elevatori project by SHM Studio
Maspero Elevatori
Technical leadership and global visibility
Preview of the e-commerce project Colorizzo by SHM Studio
Colorizzo
Optimized e-commerce for paints and technical materials
Preview of the Kablee project by SHM Studio
Kablee
Building an international identity
Preview of the Spaesati project by SHM Studio
Spaesati
Tuscany goes social
Preview of the Cecille Ahrens project by SHM Studio
Cecille Ahrens
Website, podcast, and social strategy for well-being and personal growth